Strategic Leadership and Change Management

Running head: STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
Strategic Leadership and Change Management
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1STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
Executive Summary
The report has thrown light on the overall analysis of the different kinds of strategies which
helped in managing the overall success of the firm. The entailment of the strategy making and
policy executing aspects have been identified that helped in managing the overall
competitiveness. Furthermore, the difference between mission and vision can be identified
that helped in managing the characteristics of the mission statement. Moreover, the strategy
making hierarchy has been analyzed that provided a brief insight into the different
approaches which should help gain all the business aspects successfully. The responsibilities
of the Board of Directors have been identified along with differences between financial and
strategic objectives appropriately. Lastly, the application of competitive strategy along with
strategic alliance has been determined to improve the overall scenario of the management.

2STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
Table of Contents
Introduction................................................................................................................................4
Answer to Question 1.................................................................................................................4
Key Initiatives of Plan-to-Win strategy of McDonald’s........................................................4
Three Tests of Winning Strategy...........................................................................................6
Answer to Question 2.................................................................................................................7
Phases of Strategy Making and Execution.............................................................................7
Answer to Question 3.................................................................................................................9
Differentiation between Mission and Vision.........................................................................9
Characteristics of an Ideal Mission Statement.....................................................................10
Answer to Question 4...............................................................................................................11
Strategy Making Hierarchy of a Firm..................................................................................11
Answer to Question 5...............................................................................................................12
Obligations of the Board of Directors of a Firm..................................................................12
Difference Between Financial and Strategic Objectives......................................................13
Answer to Question 6...............................................................................................................15
Factors Affecting Strength of Rivalry..................................................................................15
Answer to Question 7...............................................................................................................16
Discussion on Competitive Strategy of Company...............................................................16
Five Distinct Competitive Strategy Approaches..................................................................17
Answer to Question 8...............................................................................................................18
Definition of Strategic Alliance...........................................................................................18

3STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
An alliance becomes "strategic," as opposed to just a convenient business arrangement
when it serves which purposes?...........................................................................................19
Conclusion................................................................................................................................19
Recommendations....................................................................................................................19
References................................................................................................................................21

4STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
Introduction
The report throws light on analyzing the different kinds of strategic leadership aspects
along with other strategic management concepts which play a significant role in improving
the overall perspective of the strategic management. The report will be discussing the various
effective strategies for the success of the business.
Answer to Question 1
Key Initiatives of Plan-to-Win strategy of McDonald’s
During the year 2003, the CEO of McDonald’s who was newly appointed Jim
Cantalupo tried to shift the strategy of the business as to mainly focus on marketing as to
reverse the overall impact of negative publicly experienced by the organization over the last
few years (Stead and Stead 2017). The plan-to-win strategy of McDonald’s basically revolves
around the differentiation of the product along with addressing the various quality issues as to
recover McDonald's from the different losses which have been faced by the company. The
plan-to-win approach placed the customers at the top by offering them with better food in the
environment wherein there are huge expectations.
In the competitive business environment, the different companies work upon the
various strategies along with approaches which will help establish a competitive advantage
over the rivals. The respective strategies are generally based on the policies related to pricing,
the introduction of the products for the market segments which are niche, changing the
overall strategies related to distribution, changing the overall parameter related to quality
along with running the effective campaigns related to advertising (Schlegelmilch, 2016).
In the case of McDonald's, the Plan to Win strategy mainly focuses on the five core
elements of the marketing which is inclusive of people, product, price and promotional

5STRATEGIC LEADERSHIP AND CHANGE MANAGEMENT
initiatives. The organization has estimated that it would be requiring four to five quarters as
to fully execute planned improvements in the marketing mix which will help achieve the
desired objectives.
People- It is the first aspect wherein customer service staffs along with the attitudes
along with appearance are reflective of the different companies’image which has been
perceived by the various customers (Pyo 2015). In the Plan-to-Win Strategy which has
been adopted by McDonald’s, the main plan was to improve the skills related to customer
service wherein they provide training, and they reward the employees for the outstanding
customer services.
In order to address the different difficulties of the staffs and reducing the waiting time
of the customers, McDonald’s planned to keep the different outlets sufficiently staffed during
the busy hours of the day (Ohmae 2016). The Plan-to-Win foresee requirement of hospitality
training of the various staffs to provide the customers with more customer friendly services.
It was the belief of McDonald's that with the implementation of the particular aspect, it will
help reduce complaints about service, staffs and speed.
Product- To address the various changing needs of the customers in the market,
McDonald's tried to introduce the new items in their menu which were comprised of the
healthy contents. The different premium items were launched in the USA, Europe and
Canada. The healthier food items with the content of white meat for the customers of the
USA and there has been the inclusion of the sugar-free drinks with the meal in the UK. In the
general plan to Win strategy which emphasized on giving a facelift to the menu as to reflect
the needs of every group of the customers in the particular market (Nambisan et al. 2017).
Place-The primary element of the Plan to Win strategy mainly emphasized on the
need to make the overall restaurant cleaner, more relevant and modern as per the