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Strategic Leadership and Organisational Transformation Assignment

   

Added on  2021-02-20

14 Pages3309 Words51 Views
Leadership Management
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STRATEGICLEADERSHIP ANDORGANISATIONALTRANSFORMATION
Strategic Leadership and Organisational Transformation Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1CHANGE MANAGEMENT...........................................................................................................1Company Overview and Change............................................................................................1Occurrence of Change............................................................................................................1Nature of Change....................................................................................................................2Lewin's Model of Change.......................................................................................................2Kotter's Transformational Model...........................................................................................4FORCES DRIVING THE CHANGE..............................................................................................6Force Field Analysis...............................................................................................................6APPROACH TOWARDS CHANGE..............................................................................................8Resistance to Change..............................................................................................................8PDCA Cycle...........................................................................................................................9LEADERSHIP AND EFFECT......................................................................................................10Role of Leadership in Change..............................................................................................10Positive Effect of Change.....................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTIONLeadership refers to the procedures and actions taken by managers and seniormanagement personnels of an organisation to lead a company towards success and achievementof its organisational goals. On the other hand, change refers to shift introduced in an organisationfrom one state to another. This introduces transformation a company's structure, power andculture (Waddell and et. al., 2016). The report below is based on Digital Transformation inUnilever. It focuses on the change took place, several models related to change management andforces driving the change . It also covers approaches towards change and role of leadership inchange along with its positive effects.CHANGE MANAGEMENTCompany Overview and ChangeUnilever is a consumer products organisation situated in London, United Kingdom,which deals in a range of foods and beverages, beauty offerings, cleaning agents as well aspersonal care products. It is one of the most valuable organisations in the UK. Within last 2years, the firm has undergone a major digital transformation within its operations anddepartments. The firm acquired new and advanced techniques as well as enhanced equipments toenhance their productivity and profitability. One of the biggest examples of the same is AIsystem for customer data management and demand analysis (Roome and Louche, 2016).Occurrence of ChangeThere are several reasons as to why the change occurred in Unilever and the firm adoptednew technologies like Artificial Intelligence in its operations. Some of these factors are describedbelow:Due to lower digital capability of the company.To gain an edge against competition from growth in food business.To ensure customer safety and better data management.To attract more customers, significantly millennials (New CEO Alan Jope puts digitaltransformation at heart of Unilever's strategy, 2019).1
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Nature of ChangeIt is crucial to analyse a change in terms of its nature, in relation to appropriately developa better understanding towards the same. Transformational change is the type of shift whichoccurs due to innovation and attain all the possible capabilities associated with the change. Onthe other hand, incremental change is related to improving performance of the company.However, as far as digital transformation in the firm is concerned, it is a transformational changeas it is intended to introduce changes which improves the odds of accomplishing betterpossibilities within the market. Moreover, the transformation in terms of Artificial Intelligence indata management and analysis, has also induced changes in the culture and power within theorganisation. Moreover, a rather visionary culture is introduced within Unilever after this changeas leaders are working collaboratively with subordinates to attain their support in order to attainthe vision of being technologically capable in all aspects (Marshall, Coleman and Reason, 2017).Lewin's Model of ChangeChange refers to the process through which things are modified in order to make thembetter for future use. Lewin's Model of Change was developed in order to understand the changeprocess effectively. In context of Unilever, the company is planning to bring transformationalchange in terms of Artificial Intelligence in data management and analysis within the company inorder to improve its operational activities. It focuses on three steps which Unilever adopted toappropriately introduce change in the firm. These steps are mentioned below:2
Strategic Leadership and Organisational Transformation Assignment_4

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