Strategic Management: Sony's Diversification and Challenges

STRATEGIC
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
Section A....................................................................................................................................4
Series of strategic moves through which Sony has diversified..............................................4
Sony senior management are ignoring underlining rationale behind Boston Consulting
Group Matrix i.e., its purpose is to review the effectiveness of individual lines of business 5
Sorts of challenges Sony confronts to improve effectiveness of its corporate strategy.........6
Section B....................................................................................................................................7
Benefits and limitations of using SWOT analysis for strategy formulation..........................7
CONCLUSION..........................................................................................................................9
REFRENCES...........................................................................................................................10

INTRODUCTION
Strategic management can be analysed as effective planning, monitoring and analysis
of varied assessment goals within business to meet varied new objectives which brings on
larger scope and enriched productive new ideologies. The report will be analysing research
on Sony, one of the best electronics brand having wide scale digital expertise services
growing within competitive paradigms. The sections within research will be discussion on
varied aspects of strategic management, implications derived by further competent scope for
bringing on larger scale rise within technology domains. Sony strengths, challenges and
usage of strategic models will be further focused on further, where brand expertise towards
technologies will be evolved on for larger scale growth.

Section A
Series of strategic moves through which Sony has diversified
Sony as one of the fastest competitive brand within world has been effectively
growing among productive new innovations in products among electronics, gadgets and
varied other customer services through digital platforms. The brand has been known for
establishing best functional advancement within strategic moves through which Sony has
diversified scale competencies informatively at global competitive levels. Sony corporation
has been elegantly establishing globalised benchmarks with change in name strategy, where
its strategy to collaborate within new name has established open mindedness within brand.
Sony evaluation of its business has been bringing on dynamic growth rise for stringent
benchmarks on producing varied range of electronics and services among digital platforms.
There has been consistently growth coming up within levelling new electronics rise among
divisions within movies and music products, where scale competencies have high scope for
expanding commercial growth rise evolved on.
Sony investments have been also rising witin global structured domains, for bringing
on fundamental rise among innovations and diverse scope goals for fragmenting new vision
oriented parameters. The brand expertise has been also fruitfully expanding towards
commercial growth rise standards for primitive innovations, creative services and faster rapid
expansion goals towards untapped new parameters. Sony has been also technically bringing
best advanced globalised supply chain structural pace within technology implications, and for
strengthening productive growth rise informatively. These aspects further also has been
shaping brand value rise among diversified parameters, where brand investments are also
strategically taking up further extended shape integrally to bring on best technologies
(Rugman and Verbeke, 2017).
Sony senior management are ignoring underlining rationale behind Boston Consulting Group
Matrix i.e., its purpose is to review the effectiveness of individual lines of business
The purpose of business is to measure individual lines of business, purpose behind
Boston Consulting Group product portfolio matrix holds high importance for bringing on
competitive growth functionally where Sony has to be further focused. The Boston matrix is
designed to help business grow with strategic planning and vision to help business consider