International Strategic Alliances in Aviation Industry

Individual Academic Report

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LR................................................................................................................................................3
Discussion and analysis...............................................................................................................7
CONCLUSION..............................................................................................................................10
REFERNCES.................................................................................................................................12

INTRODUCTION
International business market entry has wide role within company’s business planning,
on which aviation industry has been evolving towards usage of strategic alliance and new
advanced scale functional expertise goals rapidly. UK's aviation industry has been found to be
one of the best competent industry, heading on towards international business positioning and
idealistic competencies' engagement goals rapidly. Star alliance has been taken as strategic
alliance further significantly bringing on best scale rise rapidly among working targets, based on
commercial competitive expertise. The report will be analysing in detail literature review,
discussion and analysis evolving among new business growth factors with usage of strategic
alliance among companies for strengthening higher productive diversity. Study will also further
in detail bring analysis worked on towards varied benefits, challenges of strategic alliance and
how new deployment of resources are done. Research will also in detail generate in depth
analysis worked on rapidly in implementation of strategic alliance as method for
internationalization among aviation industry companies. Star alliance is one of the best and
highly diversified method of internationalization adopted by companies to further extensive head
on corporate growth domains dynamically. The strategic alliance has been found to be highly
fruitful and widely successful for diversified new international positioning, which further has
extended new channels.
Literature Review
Analysis of international strategic alliances in aviation industry
As per the views of Haapavaar (2020), strategic alliances within aviation industry holds
wide role to further enhance the best business competencies diversely, based on functional
working expertise targets for larger commercial expertise growth targets. Aviation industry is
widely expanding within recent time periods, based on strategic work competencies among
companies to expand global aviation services and generate new scale expansion rapidly. Star
alliance has 26 member airlines companies, where alliance has come together to offer smooth

connections around world with high infrastructure, travel experience for travellers based on
significant commercial goals. International strategic alliance within aviation industry has been
competently growing with high structural advancement, new work synergies and competitive
business frameworks. Research papers by author, has also examined in detail that star alliances
have specific role among working determinants for presenting higher competitive initiatives. The
alliance has commercially found as one of the biggest alliance within UK aviation history where
members provide high scale richness of diversity and strengthened dedicated functional rise
proactively.
However, another author Woo (2020), also presents contradictory aspects where
international market entry parameters holds various other formats also, which are different form
strategic alliance. The author significantly addresses functional working approach where
strategic alliance has high legal compliances and requires new defined business frameworks to
be implemented, based on new plans and working goals. Varied other international market entry
methods such as franchising, joint venture can be also adopted to further generate new work
productive diversity for larger competencies' engagement. By heading on towards new business
market entry methods companies have also scope to further be cost effective, be vision oriented
and also significantly diversify as per latest business demands. There is further also scope to
strengthen up innovation goals productively, be keenly oriented to be specifically advanced and
also enhance new operatives rapidly.
Motivations behind formation of international strategic alliance.
As noted by Paul (2020), there are varied motivations behind formation of international
strategic alliance which can be understood based on productive increased market penetration,
competitiveness within global aviation industry. With high capital investments, and new scale
rise on productive services, international strategic alliance further opens up advanced working
platforms for usage of optimum resources fundamentally. There is also motive to expand among
competitive consumer’s base market, be resourceful with varied services and hold diversity
within economies of scale, driving global business risks and setting advanced standards within
new structural efficiency further opens up competitive scope, leveraging untapped fundamental
productivity goals within longer run. Star Alliance being one of the biggest star alliance, based
on Germany founded by carriers, Lufthansa, Air Canada, Scandinavian Airlines, Thai airlines
and United Airlines for larger global market reach within aviation industry. It can be analysed