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Strategic Management Sample Assignment PDF

   

Added on  2021-04-16

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Strategic Managementwin

Strategic Management 1Executive SummaryThe purpose of this report is to analyse the environment of Uber through various analytical toolssuch as Porter 5 Forces, PESTEL Analysis, Implications for survival and success in the future,There is a case of Uber and its enormous success. But still there are certain issues andchallenges which the company has to deal with. To manage those issues analysed throughvarious analytical tools. To manage those issues a strategic proposal was developed with anumber of strategies. The report will end with a brief conclusion. There will be included theappraisal of the strategy of Uber, Strategic resources and capabilities, strategic Resources,strategic Capabilities, Business Model Canvas, Value Chain, VRIN, Identification of the issuesof Uber and development of strategic proposal, Strategic Proposal and Evaluation of theproposal.

Strategic Management 2ContentsIntroduction......................................................................................................................................2Assessment of business environment of Uber.................................................................................2Porter 5 Forces.............................................................................................................................2PESTEL Analysis........................................................................................................................3Implications for survival and success in the future.....................................................................5Appraisal of the strategy of Uber 1100............................................................................................5Strategic resources and capabilities.............................................................................................5Strategic Resources..................................................................................................................5Strategic Capabilities...............................................................................................................6Business Model Canvas...............................................................................................................7Value Chain.................................................................................................................................8VRIN............................................................................................................................................9Identification of the issues of Uber and development of strategic proposal....................................9Strategic Proposal......................................................................................................................10Evaluation of the proposal.........................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13

Strategic Management 3IntroductionUber, being the leader of car service provider industry has captured the markets of the UK withits continuously innovative and unique technologies and first mover advantage. With the growthof the company, there has also been realised a sudden downfall in the businesses and revenues ofthe local car rentals and taxi services. The company has gained immense success both in terms ofcustomers as well as recruitment of the drivers. There will be analysed the business environmentof the company at varied levels which will help in evaluating the various issues faced by thecompany. To manage the issues in the day to day business operations there is a need to buildstrategies which can help in overcoming those challenges and issues (Wallsten, 2015). At thetime of strategy building, there is huge impact posed by the external environment as well as theinternal processes. It is essential to take use of ten various effective techniques and tools ofstrategic analysis so that the significance of the strategies can be analysed. The report will usevarious strategic analysis tools to understand the issues faced by Uber and the ways by which thecompany can overcome those issues. Assessment of business environment of UberPorter 5 ForcesThreat of new entrantsIn respect with the threat of new entrants in the market, Uber holds a strong position in terms oftechnology, customer base and market share. There is a need of high capital requirement andhighly integrated technology for entering into the market and competing with Uber. There areseveral legal issues and regulations which the companies have to face while entering into thisbusiness. Thus, the threat of the new entrants in the market is very low (Yang, Han and Shaw,2016).Bargaining power of the suppliersThe key supplier in the industry comprises of the extensive number of the drivers. Theconcentration is not high of the group of the suppliers and thus there is restricted or moderate

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