M & Co. - Leadership Strategy

RUNING HEAD: M & Co. - LEADERSHIP STRATEGY 0
M & Co. : Leadership
Strategy

M & Co. - LEADERSHIP STRATEGY 1
Executive summary
This report gives the theoretical knowledge about the company name M & Co that is one of
the best fashion retail stores serving to the population worldwide. The company has the
organizational strategy, which has the capability to deal with all the competitors, but the
company to sustain in the competitive world of the fashion industry is facing various issues
and problem. This paper also draws the conclusion by the application of various theories in
the framework of the organization. Various issues are been faced by the fashion industry such
as wages problem to the employee and pollution, plastic, waste and carbon emission which is
effecting the environment of the economy. The company aims to provide the quality services
and deliver the products in a compelling store environment. More information for the
company can be check out on www.mandco.com.

M & Co. - LEADERSHIP STRATEGY 2
Table of Contents
Stage 1........................................................................................................................................4
Introduction................................................................................................................................4
M & Co......................................................................................................................................5
Analysis of the industry environment and survival/success factors:......................................5
Porter 5 analysis..................................................................................................................5
PESTLE..............................................................................................................................7
Factors can help in the survival of the company................................................................8
Organizational strategy...........................................................................................................9
Resource-based view..........................................................................................................9
The value chain of M & Co..............................................................................................10
Business model canvas.....................................................................................................11
VRIN concept...................................................................................................................12
Conclusion................................................................................................................................13
Stage 2..................................................................................................................................14
Introduction..............................................................................................................................14
Issues and development of strategic proposals.....................................................................15
A wholesale change in the firm strategy...........................................................................16
Substantial change............................................................................................................16
RACES..............................................................................................................................17

M & Co. - LEADERSHIP STRATEGY 3
Recommendation......................................................................................................................17
Conclusion................................................................................................................................18
Bibliography.............................................................................................................................19
Appendix..................................................................................................................................23
Appendix 1...........................................................................................................................23
Appendix 2...........................................................................................................................24

M & Co. - LEADERSHIP STRATEGY 4
Stage 1
Introduction
(M & Co., 2019).
This report will be focusing on the strategic leadership of the M & Company. M & Co.
previously trade as Mackays, the organization name is the Mackays Stores Limited that is a
Scottish chain supply that deals in children, men and women clothes as well as homeward
products. The areas, which are served by the company, are the United Kingdom, Continental
Europe, and the Middle East (M & Co., 2019).

M & Co. - LEADERSHIP STRATEGY 5
The head office of the company is in Inchinnan, Scotland. In the starting, the head office of
the company was at Caledonia House in Paisley. The name of the company’s owner is Iain
McGeoch with 90% shareholding (M & Co., 2019).
The company always strives to do the business in a way, which meets all the ethical standards
and upholds the beliefs. The company is very much concern about the ethical requirement
and take care that the al the suppliers of the company are aware of the ethical necessities and
uphold the same values.
This report will focus on the industrial environment and success factors with the assistance of
Porter’s five forces & PESTLE and the appraisal of the organizational strategy with the
benefit of the strategic resources, business model canvas, & VRIN concept.
M & Co.
Analysis of the industry environment and survival/success
factors:
The industry atmosphere analysis is the study to access the present industry environment.
This helps in understanding the various aspects and helps in predicting the trends for the
industry that can help the M& Co. to develop its growth.
Porter 5 analysis
Buyer’s power
The most vital force is the bargaining capability of the purchasers, who has the ability to push
down the price, can shift to the other retailer. In the case of the M & Co., buyer power is