Strategic Management: Performance, Strengths, and Strategic Plan for Virgin Group

Strategic Management 2

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A (1).....................................................................................................................................3
Performance of company highlighting competitive strengths, market position and areas where
improvement...............................................................................................................................3
PART A (2).....................................................................................................................................4
Propose a strategic plan for company using appropriate tools to explain and justify your
strategic choices..........................................................................................................................4
PART B...........................................................................................................................................7
Online learning activities <and in class workshops> and e-tivities............................................7
CONCLUSION...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management is strategic use of resources of business to reach at aim and
objectives of firm. This needs the reflection on procedures and processes within an organisation
and external factors impact on company functioning. This consists setting objectives, examining
competitive environment, analysing strategies and assuring management rolls out strategies
across company. This gives overall direction through developing plans and policies that mainly
designed to attain objectives (Ansoff and et. al., 2018). Virgin Group Ltd. Is British
multinational venture that founded through entrepreneurs Nik Powell and Sir Richard Branson in
year 1970. There will be discussed about performance of company highlighting the competitive
strengths, areas and market position where improvement across value chain many be needed.
Strategic plan for using the tools to define and also justify strategic choices.
PART A (1)
Performance of company highlighting competitive strengths, market position and areas where
improvement
Virgin Group is diversified grouping of more than 200 privately held organisations. It is
an investment firm that focused on the tourism, television, leisure, travel, finance, health sectors
and music. The main strength of the Virgin Group is strong brand name. Its main advantage is
that they are highly experienced in various types of the distribution. This is less integrated that
the big groups that make them flexible as comparison to others. Virgin as portfolio manager
corporate parent adding the value through sharing activities and resources. Virgin group use the
common distribution system across business. This uses similar from the brand name for its each
services and products (Bettis and et. al., 2016). Virgin Group has the strong market position as
philosophy and name is listed as most necessary factor in success of Virgin Group. It has
expanded more than 200 firms in around 30 countries. Its revenue is exceeded £11 billion with
number of 50000 people in almost 29 countries. Richard controls firm announced that the profit
is around GBP 68.4 pound that is increment from earnings of previous year. It was mainly
attributed to diversified business venture and launching airlines among Australian and also
Tokyo in Japan. Profit contrast sharply with the pre-tax loss made through British Airlines.
Other than this, struggle of company to capture the new consumers and preserve the old in