Strategic Management

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of student
Name of University
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STRATEGIC MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Australian food focused Agribusiness sector.............................................................................3
International opportunities for the food focused agribusiness...................................................5
International strategies suited for the agribusiness ensure expansion in the global arena and. .6
Appropriate and inappropriate mode of entry to the international market for Graincorp..........7
Recommendations for the future strategic direction..................................................................9
References................................................................................................................................10

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Introduction
The strategic management concept is the main focus of the report, which highlights
the effectiveness of formulating and implementation of the various goals and initiatives
undertaken by the organisation named Graincorp to sustain in the competitive business
environment. It is a management technique that can allow the business organisation to
develop a shared vision and mission, thereby develop long term strategies through proper
allocation of resources along with management of processes to strengthen the core
competencies. The report will provide an insight about how the Australian food focused
agribusiness sector has acquired the international scopes and opportunities and at the same
time, aim to enter the international market with much ease and efficiency (Ansoff et al.
2018). This will also allow the company to sustain in the future and move in the right
direction to achieve higher level of profit and competitive advantage in business.
Australian food focused Agribusiness sector
The food focused Agribusiness sector in Australia has been considered as effective
because of the extensive efforts put to enhance the agricultural and food production and at the
same time, ensure delivery of great solutions to deal with the global challenges and issues
experienced within the Agribusiness sector. The food focused Agribusiness sector has
managed to enable innovation for enhancing the productivity level and also deliver extensive
value and benefits for meeting demands and expectations of the customers largely
(Rothaermel 2013). The development in technology has enabled robotic technology as well
as facilitate the machine learning experience and remote sensing, which also favoured the
farming techniques and brought innovation in terms of food processing and management of
global food supply chains effectively too. Thus, the Australian food focused Agribusiness
sector has been benefited, which also creates scopes for business organisations like Graincorp

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STRATEGIC MANAGEMENT
in Australia to become more profitable, maintain a safe and environment friendly
environment too with constant flow of benefits and profit acquired through relationships with
the international partners and global market segments as well (David and David 2013).
The recent trend within this sector has been to seek the sustainable solutions on a
global scale for overcoming the negative impacts of climate change conditions and also
respond to the constantly changing demands and expectations of the consumers in different
market segments.
The business organisation selected here is the GrainCorp, which is a leading
international food ingredients and agribusiness company that has been associated with the
management of grain activities including the management of supply chains, origination and
manufacturing along with the processing and storage of these grains (Hill, Jones and
Schilling 2014). The company has managed its operations all across Australia, New Zealand,
North America, Europe and United Kingdom. Due to this, the company has managed 50
percent of the international export trade in terms of wheat, canola and barley production. The
major segments of the company are specialised in GrainCorp Grains, malt and oils as well
(Graincorp.com.au 2019).