Strategic Management Research and Analysis

This assignment involves a comprehensive review of the topic of strategic management research and analysis. It requires the student to discuss various core competencies, vision, and mission of organizations within the healthcare industry. The assignment also includes a list of relevant references from books and journals, covering topics such as real options theory, sample selection bias, and qualitative empirical research in strategic management.

Strategic management

Table of Contents
INTRODUCTION ..........................................................................................................................3
Task 1 – The Development within the past 5 years in National Health services (NHS)
organisation......................................................................................................................................3
TASK 2 – External factors affecting organisation ..........................................................................5
TASK 3 – Further analysis on NHS ...............................................................................................7
TASK 4 – Strategic choice models to sustain the company’s competitive position ....................10
TASK 5 - Resource implications of the selected strategies...........................................................12
CONCLUSION .............................................................................................................................13
REFERENCE ..................................................................................................................................1

INTRODUCTION
Strategic management can be defined as execution and identification of
different business strategies which can be very effective for the organization and
helps in achieving the business goals and objectives. Strategic management is an
approach that assist a company or organization in the development of important
strategies or plan for the businesses, management of human resources and smooth
execution of business operations. This report will determine the change in the
strategic planning of National health services (NHS), a health service provider. The
report will identify various strategies they used as well as new plans they need to
adapt in order to increase their sustainability within the market place and achieve
their objectives or goals effectively.
Task 1 – The Development within the past 5 years in National Health services
(NHS) organisation
National health services(NHS) is a department that offers health and
social care services to the society or people. NHS focus on the needs and wants of
the people by providing various services to them. The organisation was developed
in the year 1948 with a major aim or objective of delivering quality services with
regards to health and social care of people. The association center around actualizing
inventive strategies and techniques in their business tasks to make high progress and increase
upper hands in the market. In the previous 5 years NHS has built up its key reasoning at an
awesome degree, the organization has planned different systems and altered them as per the
changing needs and patterns of the market(Ferlie and et.al 2016). The vital plans of NHS in the
previous 5 years are as portrayed beneath -
 NHS commissioning board organizational plan 2012 – This vital strategy for success of
NHS was to set up an authorizing board alongside a creative clinically-drove appointing
framework regarding the patients need and needs. This technique denotes the basic part in
the improvement of the authorizing framework in NHS.

 NHS marketable strategy 2013 – Putting Patients initially was the piece of this current
arrangement's title, NHS built up this technique with a point of supporting the
commission framework keeping in mind the end goal to use their vital open assets for
enhancing quality and accomplish the best outcomes for clients. At this stage the
organization began concentrating on patients needs instead of winning benefit or
advantages.
 NHS business system 2015 – During this stage NHS watch that putting individuals
initially is a compelling arrangement yet with the point of giving astounding
administrations to the general population it is vital to know how to accomplish this point.
Therefor, the organization began concentrating on the advancement of the representatives
or staff working in the association. The organization made viable procedure to build up a
viable group or staff which can play out the business exercises easily and effectively
prompting achievement.
 NHS subsidizing and assets – The NHS additionally created powerful methodology to
help change point of the neighborhood well-being and care frameworks with the
assistance of conveyance of financing and its kin. This procedure concentrated on the
advancement of the general heath administer to the general population which enable NHS
in building a positive brand to picture in the market
 National well-being administrations concentrated on drawing in individuals with
actualizing different methodologies, for example, heath crusades, advancement of the
facilities or framework, change in the innovation which was because of then changing
business condition, changing necessities of the patients and the changing patterns in the
market.
Therefore, in respect to the above strategic changes it is obvious that NHS focus changing their
strategies according to the needs, trends or market conditions. The strategic management
analyses and identify the current trends and conditions of the market -place in order to develop
most effective plans to direct the business towards effective achievement of goals and objectives.
During the initial stage National health services successfully developed their profitability and
infrastructure by providing their services to the people. The organisation identified that there are
more factors such as market trends, competition, demands etc that can influence the
organizational operations. In order to fulfill customer's satisfaction NHS developed another

strategy to improve the quality of services with an aim to achieve customer satisfaction.
Fluctuating market conditions and demands of the patients encourage National Health services to
make effective changes in their strategic decisions.
TASK 2 – External factors affecting organisation
NHS or the National health services is a department that provides health care services to
the people, the health care industry has developed a high rate of competition in the market. The
services related to health and social care are highly in demand which develops a high rate of
competition. There are many factors in the business and external environment that influence the
organizational activities in NHS. These factors can be determined with the application of
PESTLE analysis. (Ferlie and et.al, 2016)
 Political factor-The Political factor is a profoundly wild factor that influence the business
activities of every last kind of business in the market. NHS undertaking can tremendously
impact by the political condition in the country. Regulatory models, bearing and set of
acknowledged guidelines can affect the working action of NHS. ,Mangers of NHS can
not prepare to revolve around the whole deal framework in light of the fluctuating
political condition. In light of changing control and understood standards, trough of NHS
need to take off imperative upgrades in the undertaking and activities at ordinary
introduce and this thing may make stress over executive.
 Economical factor-Economical factor alludes to the money related component
influencing the authoritative tasks or exercises. This is one more of the huge factor that
can impact the NHS working assignment in immense way. This factor contains with
advance expense, withdraw, swelling etc. through which expenses of treatment and
solution may affect. Financial condition can enhance the advantage and loss of the NHS
so that there is need to be poor down and required changes should be executed.
 Social factor-Social regular factor would increment be able to and decrease the amounts
of patients and staff related with NHS. It is basic for NHS to look at the country's social
well-being, amounts of people, their medicinal issue and so forth through which it can
make effective working practices for their treatment.(Stead and Stead, 2014)
 Technological factor-This is one more of the main issue that can impact the NHS
working in the country. Advancement is continually changing in the present time due to
which NHS need to change its surgical rigging, instruments, blueprints of treatment etc

because of general developing development. NHS chief need to contribute capital for
purchase creative establishment. Technological development moreover serves to NHS in
securing the patient information and pass on them high value and fast treatment.
 Legal factor-Government have developed a couple of laws and authorizations for
representatives, customers, gathering, condition, patients etc. Likewise, with a particular
true objective to pass on treatment to determine, NHS have finished quality institution by
which it can prepare to pass on suitable treatment to patients.
 Environmental factors – National Health services effectively contribute to the
environment, and also gets affected by various elements in the environment, The
changing environmental conditions as well as the surroundings of the organisation greatly
affect the working of NHS. The various climate and environmental changes can affect the
operations of organizations such as National health services.
The National health services organisation is one of the largest and leading public sector
organisation which operates its business in a highly competitive market or the health care
industry. There are many hospitals established, managed and control by NHS that provides a
wide range of health and social care services to the public. Being a government organization
National health services (NHS) develops a great competitive advantage in the market, many
private organisation compete greatly through new and innovative techniques in providing
effective health care services to people but NHS successfully sustain its position in the industry
with various competitive advantages as described below -
1. Funding – The National health services is public sector firm which is owned and operated
by government, The NHS generates its funding from taxation, the budget of the
organisation was around £118 billion in the year 2015 – 2016. The support and funding
from the government assist NHS to develop and grow impressively for providing
satisfactory services to the people.
2. Huge geographical reach – The number of health care centers and hospitals operated by
NHS is increasing day by day, the NHS operates many health-care center in different
countries effectively in order to provide the best services to the people. The huge funding
invested in the development of NHS and its centers helps them to gain competitive
advantages as the other private organisation does not have much geographical
presence(Frynas and Mellahi,2015).

TASK 3 – Further analysis on NHS
National health service organisation develops many changes in the strategic management
according to the change in the trends and environment within the market, it is important for each
and every business or organisation to develop or change the strategies for achieving competitive
advantages and maintain a good position in the market. The various factors such as economic
environment, political environment, technological advancement etc that encourage NHS to
develop and implement new strategies in order to meet the current needs of the market or people.
These external elements majorly influence the functioning of NHS hospitals and centers, and
enforces the organization to implement new strategies to overcome the issue and meet the
demand(McKiernan,2017).
Mission and Vision of NHS
The NHS association built up with an important objective or vision of giving compelling
health and social care services administrations to the general population and society. This
mission plainly expresses that the focal point of the association is to convey human services
administrations to the general population in the best path and to satisfy the necessities of the
patients. This mission of the association depends on association's inclination and structure. The
point of NHS was to be a main association ton give the best social insurance benefits in
numerous territories of UK. Mission isn't just an objective for the organization, the whole
association, its arrangements, structure, capacities and techniques depend on accomplishment of
the mission. Keeping in mind the end goal to achieve this mission NHS set up its healing
facilities and care focus in England, UK and additionally numerous locales for effectively give
administrations to the general population. NHS effectively built up an enormous chain of social
insurance focuses to take care of the demand of medicinal services benefits in the market.
Notwithstanding this National well-being administrations association additionally have a dream
to be a most trusted health-care services specialist all around the globe which isn't a far objective
for them. It has just accomplished the biggest open segment association in UK. Vision can be
refereed as the future objective of an association, these objectives are the key components or
destinations which can be accomplished from the consistent improvement and development of
the business or association regarding its size, scale and nature of administrations. The appeal of
the medicinal services increased because of an increment in diseases and population. The general

population are more presented to the social insurance administrations, NHS focus on the
territories which need the care administrations. The appeal affected NHS to build up an
enormous number of doctor's facilities and care focus keeping in mind the end goal to take care
of the developing demand of the care administrations and furthermore secure individuals from
dangerous diseases(Gamble and Thompson,2014).
Strategic capabilities
NHS organization has various core competency which can be defined as the major
abilities of the firm such as competitive advantages, Assets, financial position and funding etc.
The Assets of an organisation includes infrastructure, buildings, machines and equipment which
are very important and essential for the business functions and operations. An organisation can
achieve competitive advantages and business objectives with the help of valuable assets. NHS
has many effective assets such as Human resources, huge number of hospitals and centers, new
and innovative technologies, machines etc which are the major strengths of their organization.
The Human resources or the workforce of NHS plays a vital role in providing effective health-
care services to the people which is another competency for the organisation. The National
health-care service (NHS) requires skilled employees in order to achieve the organizational goals
and customer satisfaction. Another important element is the availability of finance or funds, the
NHS is a public sector government organization which that generate the funds from taxation.
Therefore, it has a strong financial support which also helps in the development of infrastructure,
equipment and other assets leading to the accomplishment of goals such as providing effective
treatment and services to the people related to health care. These are the major advantages that
helps NHS to gain core competencies in the industry and sustain a leading position in the market-
place.
 Center capabilities are within limits of the refereed to firm and helps the component in
meeting with its objective by make feasible frameworks and completing it into the
workplace.
 Improvement in strategic capabilities basic for the advancement of claim to fame unit.
NHS is steadily endeavoring to update capacities and learning of its staff people(Aguinis
and et.al 2017).For that it is driving instructional gatherings for them with the objective
that they can turn out to be more familiar with new way, issues in therapeutic
administrations portion. These collaborations assist them in working up their knowledge

and capacities and giving quality care organizations to patients. Change of center
competency is possible by total learning in the working environment. For that key
pioneers perceive set of issues and in like way they make frameworks with the objective
that issues can be settled. Focus capacities of the business are aptitudes, activities and
aura of people towards work(Bryce, 2017). Remembering the ultimate objective to raise
learning capacities of the experts associations consistent endeavor to impact them with
the goal that they value their occupations and perform it well. Remembering the ultimate
objective to drive them fundamental pioneers of the firm gives them prizes and
affirmation. That enable them and they put their sincere endeavors to meet with the
legitimate goal. Mechanical competency is basic in the social protection part In the
present time various impel developments are being used as a piece of recuperating
offices. Usage of these impelled specific sorts of rigging reinforce the social protection
relationship to give quality care organizations to patients and improving their prosperity
conditions. Earlier various associations were not using these machines because of
nonappearance of budgetary resources. Remembering the ultimate objective to decide
this issue NHS has started offering resources for mending offices sop that they can use
such machines while treating patients. This has maintained patients additionally in
expanding definite treatment at perfect time. Thus, the NHS specialists and centers
understand the treatment needs of an individual well and giving them treatment as per
their helpful necessities. Remembering the ultimate objective to execute focus
competency show at the workplace it is essential to have responsibility of representatives
and acceptable measure of cash related resources(Certo and et.al 2016).
Business Canvas model - NHS
Major partners Care Quality Commission and The Department
of Health and social care
Main tasks or operations To provide the best treatment and health-care
services to the people
Value offerings Effective treatment and Health care services
Customer relations Loyalty and trust worthy

Customer segmenting Rural, urban, customers in each class or level
etc
Major assets or resources Employees, hospitals, doctors, financial
resources and infrastructure.
Channels of distribution Care center and hospitals
Structure of Cost Technological and infrastructure improvement
or advancement is the major expenses of NHS.
The expansion or increment in the number of
hospitals is also a major investment for NHS
Revenue The old age and rural area people are the major
customers for generating the revenue, the
patients getting the services are the source of
income for NHS organization.
TASK 4 – Strategic choice models to sustain the company’s competitive
position
National health service can adopt the theory of core competency to effectively compete
with other health-care services providers or organisation. The major aim or goal of National
health services is to improve the quality of services and achieve customer satisfaction. In
addition to this the organisation focus on sustaining the organizational position and image in the
market. The large geographical presence and impressive assets helps NHS to obtain various
competitive advantages. In order to defend these competitive advantages and position. There are
various other strategies which can be adopted by NHS as described below -
1. As per the possibility of NHS its noteworthy three parts that is abilities, competitive
advantages and resources. Likewise, remembering the true objective to improve these all
point of view, association upgrade its internal quality and capacities by gaining new
resource, planning and progression, inventive change etc (Morschett, Schramm and
Zentes,2015).NHS is continually endeavoring to update aptitudes and learning of its staff

people. For that it is coordinating instructional courses for them with the objective that
they can turn out to be more familiar with about new advancements, issues in therapeutic
administration's region. These helps them in working up their understanding and
aptitudes and giving quality care organizations to patients(Trigeorgis and Reuer,2017).
2. Headway of focus competency is possible by total learning in the workplace. In this way
remembering the true objective to upgrade the learning inside the affiliation, organization
deal with the planning and change session for its workforce. By dealing with getting
ready and change session for the specialists, affiliation can effectively update the quality,
data, bent, limit and capacity of workers through which they can perform in better ways.
3. As per focus competency, NHS need to improve its benefits, for instance, business,
human resource, creative resource etc. Remembering the true objective to upgrade this
benefit association need to contribute some measure of capital. For instance, by upgrade
mechanical resource, NHS can prepared to enhance the quality and speed of work at the
workplace. By change in the mechanical system, firm can without quite a bit of extend
that enhance the organizations and action of business(Goetsch and Davis,2014). By
upgrading nature of organizations, buyer unwariness and organizations can in like
manner enhance at the workplace. Hence, one may state that by execute mechanical
resource, firm can enhance customer satisfaction, speed of the business action etc. Core
competency is fundamental in the health care industry. In the present time various
effective advancements are being used as a part of specialist's facilities. Usage of these
moved specific sorts of rigging support the therapeutic administration's relationship to
give quality care organizations to patients and upgrading their prosperity conditions.
Another benefits under the middle competency is HR which serves to the association in
do all business errand compellingly through which affiliation can achieve its objective
inside chose day and age. It is remarkable commitment of the relationship to administer
and keep up HR in such route through which they can accomplish its goal inside time and
perform in most phenomenal way(Engert, Rauter and Baumgartner,2016).
Remembering the ultimate objective to upgrade focus wellness inside the NHS
organization effectively select the new representatives and secure the high skilled laborers. By
choosing high skilled representatives in the firm can sufficiently enhance the core competency
and market position While association enroll the new skilled representatives then it may prepared

to upgrade its present working limit and limit. With help of high talented agent's association can
accomplish its goal inside s specific time span. Center capabilities of the business are capacities,
activities and perspective of people towards work. With a particular ultimate objective to raise
data capacities of the workers associations reliably attempt to convince them so they value their
occupations and perform it properly(Gioia and et.al, 2014).
4. National health service can increase its operations and also resolve the issues regarding
customer satisfaction and high competition. The NHS performs effectively and achieve
its goals and objectives with the help of its strengths such as assets, resources and
competitive advantages. These elements also assist the organisation to resolve any issue
or limitation as well as improving service quality. It assists in increasing the customer
loyalty and profitability in order to meet respective goals and objectives. Therefore, by
optimum utilization of various resources and assets within the organisation, NHS can
effectively sustain the competitive advantages and defend its core competencies to be on
a leading position among the various health-care service providers(Chen and et.al, 2015).
5. Motivation - In order to encourage or motivate the employees in the organization NHS
provides various benefits, prizes and appreciation. It enables the employees to put more
efforts in their roles and responsibilities for the achievement of individual as well as
organizational goals. Motivation is very essential in order to boost the employees for
accomplishing a task or operation effectively. Therefore, NHS can utilize effective
motivation strategies for encouraging the employees which is very beneficial to improve
the quality of business operations as well as services provided to the patients. The Human
resource department should developed and conduct various training and development
program for the employees in order to improve their skills and knowledge.
TASK 5 - Resource implications of the selected strategies
With a specific end goal to accomplish superior and advancement in the association NHS needs
to center around viable portion of its assets. The assets are parts which causes an association to
perform different business capacities or exercises. NHS has numerous critical assets which are in
charge of achievement of its hierarchical exercises. These assets and their utilization for viable
vital administration can be portrayed as beneath -
 Financial assets – As talked about prior in this report for accomplishment of upper hands
in the market it is vital to utilize money related assets appropriately. The NHS needs to

center around using its assets being developed of innovation and infrastructure. The
organisation can utilizes the funds and other financial elements of the organization for the
development and growth of the business(Durand and et.al, 2017).
 HR – The Human resource management needs to gave compelling preparing to the
employees in order to give better services to the general population in different territories
or hospitals.
 NHS needs to oversee and build up its innovative assets, the mechanical changes can
influence the systems and position of the association. Use of mechanical assets is
extremely fundamental to create core competency.
 Physical assets – This incorporates propel machines, medical equipment and so on which
can likewise be an upper hand for NHS as it can help in treatment of the patients( Bettis
and et,al 2014).
CONCLUSION
The above report concluded that strategic management is a very effective and important
approach for each and every organisation such as National health services (NHS). The report
determined changes in the strategic direction of the organisation inn the last 5 years, including
the past, present and future strategic plan. In addition to this report also described the various
external factors affecting business operations within the NHS organisation with the implication
of PESTLE analysis. The different strategies which can help NHS to defend its core
competencies are also discussed in the above report. Furthermore, the assessment also describes
the vision and mission of the organisation within the health-care industry.

REFERENCE
Books and journals
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Chen, C.M and et.al 2015. Production frontier methodologies and efficiency as a performance
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Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.\
Trigeorgis, L. and Reuer, J.J., 2017. Real options theory in strategic management. Strategic
Management Journal,38(1), pp.42-63.
Certo, S.T and et.al 2016. Sample selection bias and Heckman models in strategic management
research.Strategic Management Journal,37(13), pp.2639-2657.
Aguinis, H and et.al 2017. Improving our understanding of moderation and mediation in
strategic management research.Organizational Research Methods,20(4), pp.665-685.
McKiernan, P. ed., 2017. Historical Evolution of Strategic Management, Volumes I and II (Vol.
1). Taylor & Francis.
Engert, S., Rauter, R. and Baumgartner, R.J., 2016. Exploring the integration of corporate
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Gioia, D.A., 2014. A 1st-Order/2nd-Order Qualitative Approach to Understanding Strategic
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Morschett, D., Schramm-Klein, H. and Zentes, J., 2015.Strategic international management (pp.
978-3658078836). Springer.
Bryce, H.J., 2017.Financial and strategic management for nonprofit organizations. Walter de
Gruyter GmbH & Co KG.
Gamble, J. and Thompson, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill.
Bettis, R and et,al 2014. Quantitative empirical analysis in strategic management. Strategic
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Ferlie, E and et.al 2016. Strategic management in the healthcare sector: the debate about the
resource-based view flourishes in response to recent commentaries. International journal
of health policy and management,5(2), p.145.
Frynas, J.G. and Mellahi, K., 2015.Global strategic management. Oxford University Press, USA.
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