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Sample Assignment on Strategic Management (pdf)

   

Added on  2021-04-17

20 Pages4435 Words53 Views
Business DevelopmentLeadership ManagementDesign and CreativityEnvironmental Science
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Running head: STRATEGIC MANAGEMENTStrategic managementName of the studentName of the universityAuthor note
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1STRATEGIC MANAGEMENTExecutive summary The aim of this report is to discuss about the current strategic position of Coca cola along withdetermining the competitive advantages of them. In order to so, this report used differentmarketing models in identifying the sources from where Coca cola is gaining competitiveadvantages. Competitive analysis is also being done in order to determine the position of Cocacola against their competitors. This report concludes with few recommended steps, which willfurther help them in enhancing their competitiveness in the market.
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2STRATEGIC MANAGEMENTTable of Contents1.Introduction to the paper..........................................................................................................31.1 Introduction to the organization.............................................................................................32. Analysis of the external environment..........................................................................................43. Analysis of the internal environment...........................................................................................64. Analysis of the market trend and external forces........................................................................95. Identification of the sources of competitive advantages............................................................105.1 Cost leadership.....................................................................................................................105.2 Differentiation......................................................................................................................115.3 Market focus........................................................................................................................126. Strategic group diagram.............................................................................................................127. Value chain analysis..................................................................................................................138. Analysis of sources of competitive advantages.........................................................................168.1 Valuable...............................................................................................................................168.2 Inimitable.............................................................................................................................178.3 Rarity...................................................................................................................................178.4 Organizational capability.....................................................................................................179. Recommendations......................................................................................................................1810. Conclusion...............................................................................................................................19Reference.......................................................................................................................................20
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3STRATEGIC MANAGEMENT
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