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Strategic Management - Assignment Solved

   

Added on  2021-04-17

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STRATEGIC MANAGEMENT REPORT: COCA COLA COMPANY1Strategic Management Report: Coca Cola CompanyStudentInstitutionProfessor

STRATEGIC MANAGEMENT REPORT: COCA COLA COMPANY2Executive summaryThis report has presented the ecosystem analysis of the soft drink industry. Coca-ColaCompany falls in the soft drinks industry, providing various soft drink brands globally. Thereport has also discussed the internal environmental variables that dictate the performance ofcompanies in the soft drinks industry, with a specific focus on Coca-Cola Company by using theVRIOS framework. Furthermore, the five forces analysis has been conducted to evaluate theforces that affect Coca Cola's operations in the soft drinks industry. The last part of this reporthas provided a summary of strategic evaluation and a discussion of a strategic action plan. Thesample action plan has been presented as Appendix II. Coca-Cola Company should diversify itsproduct portfolio by practicing corporate diversification as a key strategy to become morecompetitive.

STRATEGIC MANAGEMENT REPORT: COCA COLA COMPANY3Table of ContentsExecutive summary.......................................................................................................................2Introduction....................................................................................................................................4Analysis if the soft drink industry................................................................................................4Strategic implications................................................................................................................5Competitive forces analysis...........................................................................................................6Coca-Cola VRIOS Framework....................................................................................................7Strategic implications................................................................................................................9Strategy Description and evaluation Summary........................................................................10Conclusion....................................................................................................................................13References.....................................................................................................................................14Appendices....................................................................................................................................17Appendix I: Porters Five Forces Model.................................................................................17Appendix II: Strategic Action Plan Template.......................................................................17

STRATEGIC MANAGEMENT REPORT: COCA COLA COMPANY4IntroductionCoca-Cola Company was crowned in 1886 by John S. Pemberton in Atlanta Georgia.Since then, this company has grown to be the leading soft drink company in the world, with avariety of brands some of which include, Dasani, Minute Maid, Sprite, Fanta, Ciel, Powerade,Fresca and Coca-Cola among other brands (Coca-Cola. 2018). The success of this company inthe competitive soft drinks industry can be linked to its proper competitive strategies andadequate value chain.Analysis if the soft drink industryNo firm operates in isolation. Companies interact with their external world, mostcommonly their clientele. Coca-Cola Company operates in the soft drinks industry. This industryserves as an essential part of the company’s external environment (Williams & Nestle, 2017, p.62). Within this environment, periodic events and trends occur that may impact negatively orpositively on the company’s prospects and actions. Changes in the external ecosystem relate totechnological improvements, market, and economic changes, political advancements, social andcultural values, legal and environmental factors.Enterprises including those in the soft drinks industry must be alert to the macroenvironmental influences whose possible consequences may fall into three primary groups-opportunity generation, cost and threat generation and resource access and provision (Njambi,Lewa & Katuse, 2016, p. 417). Technological developments in the soft drinks industry havemade Coca-Cola Company more competitive resulting in many new opportunities for growth andexpansion. The development of social media technology has also enabled companies in the softdrinks industry to adequately market their products through Twitter, Facebook, and other socialplatforms.

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