Strategic Management Case Study Analysis

Strategic Management Case - Study
Analysis
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Table of Contents
Introduction...................................................................................................................2
Assessment of the process to determine the strategy adopted by the organization. . .2
Evaluation of the critical models to determine the strategy used by the organizations
......................................................................................................................................3
Application of tools to a real organisation.....................................................................5
Appraise the importance of change management based on risk, cost, complexity of
the transformation process and sustainability..............................................................7
Conclusion....................................................................................................................8
References.................................................................................................................10
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Introduction
Strategic management is concerned with a process in which organizations
determine strategies based on analysis and evaluation of different factors affecting
achievement of organizational goals and objectives. Strategic management is a very
important process for organization because success of organizational gets
significantly affected by how they develop and implement strategies. For developing
strategies a process is followed by organizations and this process will be discussed
in report. Report will also discuss about tools and models to determine the strategy
used by the organization and these tools will be applied on a real organization and
lastly importance of change management will be discussed. This report will
contextualize Marks and Spencer British multinational retail organization founded in
1884 in Leeds, UK and is headquartered at London, England, UK.
Assessment of the process to determine the strategy adopted by
the organization
Strategic management is procedure in which various strategies are framed for
welfare of organizations and this ensure that how organization will work accordingly
by following strategies being formulated. Strategic planning is management activities
which are formulated by business to ensure activities and processes of organization
are working which strengthens operations to achieve objectives targeted (Karlik and
et.al., 2017). With the help of strategic planning, management is able to decide key
functions and roles of organizations.
To determine the strategy, process used by the organization is –
Identifying the Strategic Position – For identifying the strategic position of the
organization both long – term and short – term goals should be analyzed as through
this the strategies will then be formulated keeping most concern of organization and
its success. The organization objectives and goals must be measurable and realistic
in defining the strategic position as to where the organization wants to reach.
Gathering People and Information – When the strategic position is identified the
next step which comes is gathering the information and the people to get them
involved in the planning process of the organizations. The data which is used should
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be accurate so that it helps in achieving the clear and exact results as expected.
Employees, partners and customers are the main source which helps the
organizations achieves the strategies framed effectively.
Performing SWOT Analysis – For effective and significant strategic planning
process the main aspect which is done is initiating the SWOT analysis helps in
analyzing the strengths, weaknesses, opportunities and threats of the organizations.
Through SWOT analysis the members of the organization work together so as to
achieve the targeted goal and objective (Elbanna and et.al., 2020). Also, the SWOT
analysis helps in providing the right direction towards the success factors in an
efficient way possible.
Formulation of a Strategic Plan – When the strategic position for the organization
is identified then the most important aspect which leads the position is the strategic
plan. Various types of initiates are taken in accordance as the plan is followed step
by step. And for this best way to measure the progress of strategic plan is also
identified which makes the work even easier. Therefore, measurable goals are
identified for success.
Executing the Strategic Plan – As strategic plan is framed; it is ready to be
implemented in organization. The management along with employees are made
involved in plan and through that they ensure that what whether employees and staff
are following strategic plan which is framed. This is done by keeping record and
track of employees whether they are following path and working step – by – step in
the strategic planning to be implemented.
Monitoring the Performance – Constant monitoring of the performance is done to
ensure that the strategic plan is being done appropriately and followed by the
employees. Corrective actions are then taken if there is any issue or any problem
arises (Demir, 2018). Collection of relevant and new data is done which helps in
making the strategic planning more effective for the organizations overall. This helps
in achieving the future strategic plan to be successful.
Evaluation of the critical models to determine the strategy used by
the organizations
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