Strategic Management Plan for Pro-Go Pty Ltd

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

STRATEGIC MANAGEMENT1
Executive Summary
The focus of this report is to develop a strategic plan for guiding the company of Pro-Go Pty
Ltd for the next five years, from the view point of Senior Finance Manager of the
organization.

STRATEGIC MANAGEMENT2
Introduction
The focus or aim of this report is to develop a strategic plan for guiding the Pro-Go
Pty Ltd organization for the upcoming five years, from the view point of Senior Finance
manager of the organization. The company is based in Geelong, Victoria and deals with the
manufacturing of high quality, small action cameras. The business entity is privately owned
which was founded in the year 2004. The company has enjoyed a continuous growth till the
last financial year, and are now facing the declining stage if the product life cycle is
considered. It has produced technological as well as innovative techniques to capture
excellent quality videos, which are mostly available in smartphones at present, and thus has
become quite famous in this field. For a longer duration of time, the cameras are capable of
functioning with smaller batteries. They stand superior to their rivals in terms of ruggedness
and reliability. They use the modern as well as innovative technologies which are unmatched
by the rivals till date.
Aim
The main focus of the company will be to stretch the product line as well as bringing
some fresh innovative products in the market through worldwide.
Discussion
SWOT Analysis
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
High Quality Action
Camera
Comparatively New
in the market
Expansion in new
market
Presence of
Competitors
Continuous growth Non global presence Product line Financial problem