Impact of Proposed Strategy on Pro-Go Pty Ltd After Disruption

Running head: MGT604 STRATEGIC MANAGEMENT
MGT604 Strategic Management
Assessment 2 Part B
Student’s name:
Name of the university:
Author’s note:

1MGT604 STRATEGIC MANAGEMENT
Executive Summary
This white paper is based on a team reflecting the impact of proposed strategy on the
administrative business part after the disruption. Pro-Go Pty Ltd manufactures and sells the small
and high action camera. Recently, Pro-Go has been charged with bursting the camera into
flames. Therefore, the sales of Pro-Go have been declined and the largest client of Pro-Go wants
to cancel the contract. General Manager can talk to HR to reduce the recruitment numbers as the
organisation will face the financial issue and the recruitment of the organisation should match the
recent need of the organisation. The management was deciding to make a tie-up with Chinese
mobile manufacturing companies to sell them the camera; however, recent disruption will bear
no fruit for this. General Manager also thinks of diversifying the business as it will sell
diversified products to the wider customers. Therefore, client handling and solid PR would be the
major focus of the organisation to follow. Diversifying the business products will bring revenue
to the company as the camera market may disrupt for Pro-Go and the organisation needs to
improve the brand image.

2MGT604 STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................3
Discussion........................................................................................................................................4
Well-managed recruitment policy...............................................................................................4
Collaboration with Chinese Smartphone manufacturers.............................................................6
Diversifying the product offering................................................................................................7
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................9
Reference List................................................................................................................................11
Appendix........................................................................................................................................13

3MGT604 STRATEGIC MANAGEMENT
Introduction
Pro-Go Pty Ltd is a manufacturer of highly-quality action and small cameras which is
based on Victoria, Australia. Pro-Pty Ltd was founded in the year 2004 and it has been observing
year-on-year growth until last year. Pro-Go Pty Ltd has observed that the growth of the
organisation is limited due to the improvement of a Smartphone camera. As a General Manager
of Pro-G0 Pty Ltd, the firm was thinking strategies to guide the company for the future journey.
General Manager was thinking to recruit the employees as per the requirements of the
organisation, the firm is thinking to tie-up with the Chinese Smartphone makers to sell the
camera and the firm wants to diversify the offering to the customers. However, recently, it is
noticed many Pro-Go cameras have burst into flames and the management has not found any
explanation. As a result of the crisis, Pro-Go is going to lose the largest client in China as the
retail chain wants to cancel the contract. Sales of Pro-Go have become half in a drastic way.
In this white paper, a general reflection is explained from the perspective of General
Manager about the impact of the proposed strategy for recent disruption. Emergency stakeholder
meetings are required to find out the concerns and modified strategic plan. This paper is strived
to adjust the strategy developed in the previous stakeholder meeting.
Aim
The aim of the report is to reflect the impact of the proposed strategy from the
perspective of General Manager after the disruption.