strategic management

Strategic Management
Table of Contents
INTRODUCTION...........................................................................................................................3

TASK 1............................................................................................................................................3
Strategic direction that the company has followed in past along with the ways in which
strategic thinking has developed in past 5 years....................................................................3
TASK 2............................................................................................................................................4
Review of external environment of company........................................................................4
Company's competitive advantage from its competitors........................................................5
Industry scenario faced by existing market domains.............................................................6
TASK 3............................................................................................................................................7
Using of internal analysis tool to draw valid conclusion.......................................................7
TASK 4..........................................................................................................................................10
Possible strategies which the company can follow for defending its core business............10
TASK 5..........................................................................................................................................12
Recommendations................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
Strategic management is defined as an ongoing procedure of effective planning,
monitoring, assessing and analysing of all the requirements an entity needs in order to achieve
objectives and goals. It is important to continuously assess the strategies for attaining success in
this changing business environment. It is analysed that the process of strategic management
assist company to review the current situations, carry out strategies and to analyse their
effectiveness on company performance. For the present report, Asus is taken into consideration.
It is a Taiwan-based multinational electronics company and was established in the year 1989.
The company offer products such as mobile phones, projectors, laptops, Wi-Fi routers, monitors,
workstations, graphical cards and so on. The present report is going to cover different strategies
which an entity is adopt to attain competitive advantage at marketplace. In addition to this, there
is analysis of external environment by using of frameworks that also help in analysing its
influence on business performance and effectiveness. Moreover, analysis of the level the
respective company is facing strategic drift. Business canvas model will be discuss to determine
the core logic about how an entity develop and deliver value in market or customers as well. In
the last, strategies which an organisation can follow to defend its core business is discuss in the
report.

TASK 1
Strategic direction that the company has followed in past along with the ways in which strategic
thinking has developed in past 5 years
ASUS is one of the successful multinational organisation that has a high level of
competition in market whether it is international and domestic. It is analysed that Asus is mainly
focus on four core factors that is cost, market, service and speed as well. Focusing on all such
elements help company to attain success and growth in market. In addition to this, it is analysed
that its staff members main motive is to give on-time as well as quality service to customers that
help in raising number of loyal customers towards brand. Another strategy that Aus is following
is development of unique and smart design that help in attracting large number of people and
increase profitability of company in an effective manner (Akhtar and et. al., 2016). Moreover,
the company is also emphasis on making use of upgraded technology and declining cost without
compromising the quality.
Along with this, it is determine that company has strategy to maintain relationship with
its shareholders, partners, customers and other stakeholders as well. The main reason of such
strategy is gaining of growth and success as their investment help company to grow and sustain
in market for longer-time period. There are also other strategies, which are as follows:
 one of the most important areas in which Asus is working are quality, speed and service
as well. All this assist organisation to compete with its rivals and attain competitive edge
at marketplace.
 Further, the company is also contribute a part of profit towards the development of
environment and society as well. This assist company to enhance its brad image in
market which has positive influence on performance and efficiency of Asus.
 It is analysed that company is committed towards integrity and diligence by centring on
results. It is determine that a common base is significant in order to implement out
activities and operational without any errors.
 Asus is also make use of digital technology in order to reach people at an international
level. It help company to become a leader in market by increasing its customer base level
in an appropriate manner.
The above given strategies are organized by the assistance of alternation in technologies used in
notebooks, laptops, computers and so on. The strategies above is dynamic and can be changes as