Strategic Management: Analysis of ASUS Tek Computer

Strategic
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
Application of effective model in order to analyze external environment.............................4
A critical discussion about organization competitive advantage with its direct competitors.5
The probable sector scenarios which is faced by the organization within its current market
domains...................................................................................................................................6
Task 3...............................................................................................................................................7
Task 4...............................................................................................................................................9
Possible strategies which is followed by company shows their business..............................9
Task 5.............................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Books & Journals.................................................................................................................14

INTRODUCTION
Strategic management define as managing, planning, monitoring, organizing, analysing
as well as determining various organisational resources for attaining business goals and
objectives in an effective manner. This will assist the business organisation in order to make
appropriate strategies and policies in order to beat the competition arise at the marketplace.
Therefore, it can easily be identified that strategic management is quite essential for determining
their threats, capabilities as well as opportunities in an effective manner (Okumus, 2019). The
present report is based on an organisation named as ASUS Tek Computer which is a Taiwan
originated global computer and phone business organisation. The main headquarter of the
business entity is established at Beitou District, Taipei, Taiwan. ASUS Tek is an organization
mainly is an original equipment producers deals in electronic industry. The is the report which
covers different strategies which is used by business entity in order to compete with its rivalry
firms and for gaining competitive advantages at the market. In addition to this, there are various
models which are going to be discussed in this report which highly affects the overall
performance of the company. Apart from this, mission as well as vision of business entity are
also going to be discussed in detail manner. At last, it consist of Business Canvas Model which
describes how a business entity can easily deliver as well as creates value at the marketplace.
Task 1
Strategic direction followed by the business entity in past
ASUS is a renowned and a successful organisation that has a high level of competition in
both domestic and international market as well. The main strategy of Asus is to emphasis on
providing quality service ,market trends and cost as well. By the assistance of these three
elements, the company is gaining high success and strengthen its market position in an effective
manner. Its staff members are skilled and trained whose main motive is to give quality as well as
on-time service to customers as it assist in increasing number of loyal customers and enhance
performance level of Asus (Teece, 2019). Moreover, it also help company to develop a good
brand image in market and earn higher profits in an appropriate manner. It is determine that Asus
is focusing on developing unique and strong design of products as well as service by considering
factors such as cost, upgraded technology, market trends, quality and so on. With the help of

such strategies, it is able to provide higher customer satisfaction and retain them for longer-time
which in turn help in maintaining performance level of company.
The company mainly emphasis on quality and make use of quality management process
technique that assist in declining cost and improve profit and revenue level as well. Along with
this, Asus has a strategy to make good relation with its shareholders, partners, customers and
other stakeholders as well. All such things assist in gaining success and growth at the
marketplace. The various strategies adopted in gaining success is given below:
 The company is contributing for the protection of society ad environment as well that
help company to develop an image in market and attract more number of customers
towards products as well as services.
 It is committed to diligence and integrity by focusing on the basics as well as on its
results. It has also been said that common base is quite essential in order to carry out all
the operations in an ethical manner without any kind of issues.
 The company aims to become a leaders in market in terms of service, quality, cost,
innovation as well as efficiency. All such factors is significant in order to compete with
rivals and attain growth and success at marketplace (Pröllochs and Feuerriegel, 2020) .
Task 2
Application of effective model in order to analyze external environment.
In present report, Asus is an organization which is selected as the base organization deals
in different sort of electronic products like computer system, mobile phones, laptops,
motherboards, electronic devices, graphics cards & so on. This is the organization deals across
all over the world, established in 1989. In this reference, higher authority of the business entity
wants to determine and analyze the external situation so they will understand the current
situation as well as future growth of the organization. For this managers use PESTLE analysis
which are as follows:
Political Factor: First factor of this model is a political factor which includes all the
regulations established by legal authorities. Government of the nation create some regulations