Strategic Management: Implementation and Success of Coca Cola Company

STRATEGIC
MANAGEMENT
Table of Contents

INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Implementation of strategic management practice.............................................................................3
Success of organisation strategic management process.....................................................................6
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................9

INTRODUCTION
Strategic management is a practice involves finalising the strategic direction
associated with the business entity. This report is based on the case study of Coca Cola
Company in context to its strategic management decision making. The organisation was
founded in the year 1892 by the founders John Stitth Pemberton and Asa Griggs Candler.
Headquarter of the company is located in Georgia, United States. Company is currently
serving its practices at a global level. The organisation has been associated with the beverage
sector in against to mitigate its business operation requirements. This report will discuss
about the strategic management direction associated with the Coca Cola Company. The aim
of the study is to discuss about the implementation stage of the strategic management
direction set by the company. Furthermore, the study will discuss about the success that Coca
Cola Company has achieved against its strategic management direction entertained by the
business entity.
MAIN BODY
Implementation of strategic management practice
Strategic management is a set process where company and its management try to
channelize a proper policy so that business entity can achieve all its various business
objectives. Management of Coca Cola Company has hired different professionals that can
guide the company towards a specific direction in regards to its strategic management. The
organisation has entertained the following strategic choices in process to adopt the best level
of strategic direction.
Business environment analysis
This is a crucial process to implement the strategic direction by the management of
the Coca Cola Company. This involve evaluation of different factors such as political,
economic, social, technological, environment and legal like factors to improve strategic
direction of the company.
Political factor: Management of the Coca Cola Company analysis the political factor while
identifying the proper strategic direction for the company. Political factor involve political
situation of the country and also the company is operating its business practices at a global
level that require a political situation analysis of a global level. The political stability allows