Strategic Management for JD Sports

Strategic
Management

Executive Summary
The present report is based on the JD Sports which is the largest company operate its business in
United Kingdom and various other countries across the world. Presently company is willing to
expand its business in Asian countries with the purpose of earning more profitability and for this
it is required for them to identify both internal and external environment of business. Moreover,
there are various strategic management techniques which are needed in terms of fulfilling the
purpose. For this various frameworks and models are used in order to identify strategic directions
for this company of Ansoff matrix and porter’s generic strategies. Moreover, it is also
recommended to the company that they should use cost leadership and market development
Strategies and terms of accomplishing growth in the Asian market.