Strategic Management: Case Study of Amazon Company

Strategic Management

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Internal analysis.................................................................................................................................3
Compare and contrast of external analysis.........................................................................................4
Compare and contrast the internal analysis........................................................................................6
Strategic options................................................................................................................................7
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

INTRODUCTION
Strategic management is defined as a process to achieve organisation objectives. This
report is based on the case study of Amazon Company in respect to its strategic management
approaches. Amazon Company was established in the year 1994. Company is engaged in
online retail trade. Henceforth, report emphasis on different strengths, weakness,
opportunities and threats associated with the Amazon Company. Comparison will also
summarise about the external analysis for Amazon Company. Comparative analysis will also
reflect over internal analysis on Amazon Company. Furthermore, report also critically
discusses different strategic option available for the company.
MAIN BODY
Internal analysis
Internal analysis comprises with different strengths, weakness, opportunities and
threats associated with the company.
Strength
 Amazon Company contains up with an excellent customer relationship management
system.
 Financial stability of the company.
 Well established delivery network of company.
 Strong supply chain management system.
 Diversified logistics of company.
 Well diversified products range.
 Cost friendly products.
Weakness
 Profit margins of Amazon Company are thin in nature.
 Company has also engaged with non fashionable products.
 Company’s profits are reducing every year which is the key weakness of the company
(Doyo, Okoyo and Lemma, 2018).
 In some geographical locations like India Company is facing financial losses.
 Cost structure of the company not keen to face the competitive pricing.