Strategic Management: Analysis and Recommendations for Marks & Spencer

STRATEGIC
MANAGEMENT

EXECUTIVE SUMMARY
Strategic management is defined as the process and tactics that benefits a company to
achieve high advantage and benefits in business environment. This assignment discusses about
Marks & Spencer which is one of the largest retailer of cloth, food and home products in global
market. This company has recently faced decline in profits. Purpose of report is to acknowledge
the issue of business firm. In this context, PESTLE analysis is mentioned so that issue of
company can be evaluated properly. Other than this, report has the purpose to suggest a
modification theory so that organisation can achieve expected outcomes. In this context,
Bowman's strategy was used to compare with PESTLE so that right business strategic can be
framed.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PESTLE Analysis in context with business organisation.......................................................1
Bowman's strategic clock to analyse strategic direction for company...................................4
RECOMMENDATIONS.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management is referred as a continuous procedure in which a company carried
out observations and planning so that expected objectives of firm can be attained in a timely
manner. With the help of this procedure, a business firm can analyse their financial situations as
per the present scenario along with evaluation of marketing strategies in deep manner. Strategic
management helps in providing appropriate knowledge about the vision, mission, targets and
objective of company so that future needs can be identified (Aguinis, Edwards and Bradley,
2017).
This assignment is prepared in context with Marks & Spencer that is a Britain based
global retailer in the field of food, clothing and home décor. This company is established in 1884
and headquartered in Westminster, London. This organisation have some in-house brands like
Per Una, Blue Harbour, Rosie, Limited etc. At present, organisation is facing reduction in profits
as people consider their cloths as non trendy and old fashioned. In this context, organisation has
adopted two strategies i.e. PESTLE and Bowman's strategy clock analysis so that competitive
edge of organisation can be identified and right kind of business strategies can be formed to
resolve emerging issues.
MAIN BODY
PESTLE Analysis in context with business organisation
PESTLE analysis is identified as a strategic approach which helps an organisation in
scanning the external factors of strategical management. In this report, PESTLE analysis is
implemented on M&S which is facing a profit related issue. This issue has impacted the revenues
and profits of organisation in a negative manner. This framework will help the concerned
organisation in evaluating the impact of macro factors on the current business situation of M&S.
Main objective behind using this framework is that it will help the manager of company
to achieve deep insight about the current business performance and situation. Other than this,
PESTLE framework will helps in identifying those factors that are responsible for influencing
the decisions of M&S. In relation to M&S, organisation is providing services and products at a
high range than their competitors. Also, as company offering multiple products, its competitive
advantage is contrasted by those organisations which have low product portfolio and sell their
products in less price (Baumgartner and Rauter, 2017).
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