STRATEGIC MANAGEMENT.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT
Mission Statement of Nestle
The mission statement of Nestle tells about the delivery the products which should
have nest taste as well as most nutritious choices in a vast range of products which includes
food and beverage sections. The eating occasions will be from morning to night. Nestle
believes in the tagline of “Good Food, Good Life”. They firmly follow this tagline throughout
the world (Dimitrova and Petrova 2016).
https://www.researchgate.net/profile/Ekaterina_Arabska/publication/
305567375_Bulgarian_Experience_in_Improving_Effectiveness_of_Activities_in_Public_E
mployment_Services/links/5793b22108aeb0ffcce12c23/Bulgarian-Experience-in-Improving-
Effectiveness-of-Activities-in-Public-Employment-Services.pdf#page=57
Vision Statement of Nestle
Nestle focuses to meet the different needs and wants of the consumer on daily basis
through the help of marketing and selling their products of high quality on constant basis. The
confidences of the customers that they have in the brand image of the organization of Nestle
is due to the research, marketing and knowledge as well as the continuity of Nestle for many
years, which helps to relate with the trust which the consumers possess on the products of
them (Dimitrova and Petrova 2016).
https://www.researchgate.net/profile/Ekaterina_Arabska/publication/
305567375_Bulgarian_Experience_in_Improving_Effectiveness_of_Activities_in_Public_E
mployment_Services/links/5793b22108aeb0ffcce12c23/Bulgarian-Experience-in-Improving-
Effectiveness-of-Activities-in-Public-Employment-Services.pdf#page=57