Strategic Management of Nestle Brand
This module seeks to develop knowledge and understanding of the principle areas of strategic management and leadership practices emanating from business research and development. The module allows you to have a holistic view and understanding of how leaders and managers in an organisation manage the dynamics of strategy and policy formulation, implementation and evaluation in order to respond to changes in both internal and external environmental dynamics and develop sustainable (competitive) advantage. The aim of the module is to assist you in becoming an effective manager and leader in the workplace. For businesses to maintain a competitive advantage in the market, business leaders and managers have to manage contemporary challenges such as globalisation, innovation, technology and sustainability. Therefore, this module provides a broad representation of the diverse concepts and theories that reflect current debate among academics and practitioners alike. It explores how today's leaders and managers utilise and manage competitive intelligence and knowledge in diverse cultural, industrial and organisational contexts in order to develop innovative strategies for sustainable competitive advantage.
Added on 2022-08-12
Strategic Management of Nestle Brand
This module seeks to develop knowledge and understanding of the principle areas of strategic management and leadership practices emanating from business research and development. The module allows you to have a holistic view and understanding of how leaders and managers in an organisation manage the dynamics of strategy and policy formulation, implementation and evaluation in order to respond to changes in both internal and external environmental dynamics and develop sustainable (competitive) advantage. The aim of the module is to assist you in becoming an effective manager and leader in the workplace. For businesses to maintain a competitive advantage in the market, business leaders and managers have to manage contemporary challenges such as globalisation, innovation, technology and sustainability. Therefore, this module provides a broad representation of the diverse concepts and theories that reflect current debate among academics and practitioners alike. It explores how today's leaders and managers utilise and manage competitive intelligence and knowledge in diverse cultural, industrial and organisational contexts in order to develop innovative strategies for sustainable competitive advantage.
Added on 2022-08-12
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