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Strategic Management of Nestle Brand

This module seeks to develop knowledge and understanding of the principle areas of strategic management and leadership practices emanating from business research and development. The module allows you to have a holistic view and understanding of how leaders and managers in an organisation manage the dynamics of strategy and policy formulation, implementation and evaluation in order to respond to changes in both internal and external environmental dynamics and develop sustainable (competitive) advantage. The aim of the module is to assist you in becoming an effective manager and leader in the workplace. For businesses to maintain a competitive advantage in the market, business leaders and managers have to manage contemporary challenges such as globalisation, innovation, technology and sustainability. Therefore, this module provides a broad representation of the diverse concepts and theories that reflect current debate among academics and practitioners alike. It explores how today's leaders and managers utilise and manage competitive intelligence and knowledge in diverse cultural, industrial and organisational contexts in order to develop innovative strategies for sustainable competitive advantage.

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Added on  2022-08-12

Strategic Management of Nestle Brand

This module seeks to develop knowledge and understanding of the principle areas of strategic management and leadership practices emanating from business research and development. The module allows you to have a holistic view and understanding of how leaders and managers in an organisation manage the dynamics of strategy and policy formulation, implementation and evaluation in order to respond to changes in both internal and external environmental dynamics and develop sustainable (competitive) advantage. The aim of the module is to assist you in becoming an effective manager and leader in the workplace. For businesses to maintain a competitive advantage in the market, business leaders and managers have to manage contemporary challenges such as globalisation, innovation, technology and sustainability. Therefore, this module provides a broad representation of the diverse concepts and theories that reflect current debate among academics and practitioners alike. It explores how today's leaders and managers utilise and manage competitive intelligence and knowledge in diverse cultural, industrial and organisational contexts in order to develop innovative strategies for sustainable competitive advantage.

   Added on 2022-08-12

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Running Head: STRATEGIC MANAGEMENT OF NESTLE
Strategic Management of Nestle
Name of the Student
Name of the University
Author Note
Strategic Management of Nestle Brand_1
1
Introduction
Nestle company is a swiss based multinational foods and drinks processing
organisation conglomerate corporation which headquarter is in Vevey, Vaud, Switzerland.
Nestle has served this world for more than one hundred and thirty years. This has
distinguished itself with a mix of high-quality products and has positioned itself as a fitness
and nutrition company, while targeting healthy people around the world. Nestle products
include toddler food, clinical food, mineral water, cereals, coffee and tea, pastries, dairy
products, ice cream, frozen foods, pet meals and snacks. This report is about how a company
uses strategic planning and implemented it.
Strategy Formulation
The aim of Nestle is to become a frontrunner in fitness and nutrition, as well as the
economic results industry, and to trust everyone involved. Nestle's undertaking for accurate
food and a very good lifestyles is to provide purchasers with the fine taste, the most nutritious
selections in various meals and beverage categories and meals events, and to emphasize that
leadership is not pretty much size. It's also approximately the behavior and consider that has
been obtained through consistent promises over a protracted period of time. And the vision,
whether for comfort, health or pleasure, is to create reliable products, systems and services
that help improve the quality of life for consumers. It makes uses of demographic,
geographical and behavioral segmentation strategies to meet the changing needs of the
maximum competitive industries. It makes uses of a combination of fee and product
positioning techniques, relying on the type of product they’re branded in and the market in
which they sell that product.
Presence in more than 190 countries helps companies with an intercultural presence
and understanding of desire. With a wide-ranging portfolio of brands, the organisation is a
Strategic Management of Nestle Brand_2

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