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Strategic Management Assignment - Tesco

   

Added on  2020-10-05

12 Pages3701 Words294 Views
STRATEGICMANAGEMENT

EXECUTIVE SUMMARYIn this report various topics are going to be discussed that are required for strategicmanagement. It is very important for the organisations to implement effective tools that arerequired to perform organisational activities effectively. There are two different types ofstrategies that are going to be used in this report for the purpose of getting competitiveadvantage. Both the strategies are Porter's five force and generic model. Recommendations to thecompany is going to be provided that may help attain competitive advantage in the market.

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAINBODY....................................................................................................................................1Overview of the company...........................................................................................................1Porter's five forces.......................................................................................................................2Porter's generic model.................................................................................................................5CONCLUSION................................................................................................................................8RECOMMENDATIONS.................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONStrategic management refers to the process of planning, analysing, assessing andmonitoring all the organisational activities so that all the organisational goals can be acquiredand effective strategies can be formulated to get huge success in market. Emerging market trendsand new technology affect the perception and demands of customers and it is very important forall the organisation to keep appropriate information of such factors (Doz, 2017). Leaders andmanagers of the company may get the information of organisation's actual position and image inthe market with the help of strategic management. It help to analyse the effectiveness of thedecisions that are going to be implemented in upcoming period. Organisation chosen for thisreport is Tesco which is executing its business activities in UK. The whole project is based onthe strategic analysis of Tesco which is going to be completed with the help of Porter's fiveforces and generic model.MAINBODYOverview of the companyTesco is a British multinational retailer company who deals in grocery and generalmerchandise retail items. Its headquarter is in Welwyn Garden city, Hertfordshire, England,United Kingdom. According to its gross revenues it is the world's third largest retailer. It is theninth largest retailer in world plumbed by its revenues. It has various stores across Europe andAsia. Tesco is the market leader in UK, Hungry, Ireland and Thailand with the market share of28.4%. it was founded by Jack Cohen in year 1919 as a unit of sales booth (Eden andAckermann, 2013). The name Tesco was first appeared in year 1924 after purchasing theshipment business of tea by its owner. The business of the company have started to attain successsince year 1939. The organisation have started to operate business operations in 11 differentcountries sine year 1990. According to the study in 2018 the organisation have started to acquiregrowth with higher percentage. Tesco has been listed on London Stock Exchange and also aconstitutional of FTSE 100 Index. The business enterprise had market capitalisation of 18.1Billion Pound in year 2015. Tesco is the 28th largest company with a primal listing on LondonStock Exchange. The company is also investing its funds in a small film studio for the purpose ofproducing exclusive DVD's of Tesco. Currently the organisation is operating business with440000 colleagues who serves million of customers all around the world.1

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