Strategy and Entrepreneurship

Running head: STRATEGY AND ENTREPRENUESHIP
Strategy and Entrepreneurship
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STRATEGY AND ENTREPRENUESHIP
Executive summary
The aim of the paper is to find the suitable strategy to be implemented in growth of
“TESCO PLC”. The paper discussed on the different analysis to find out the best strategy to
be implemented in the company. The following paragraphs of the paper focused on TOWS
analysis, PESTLE analysis, SWOT analysis and porter’s five forces to analyse the internal
and external factors influencing the growth and expansion of the company. This article found
two potential strategy to be implemented in the organisation and recommended to implement
one most suitable strategy in the organisation. Lastly the paper concludes the appropriate
implementation of strategy using the business canvas model.

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STRATEGY AND ENTREPRENUESHIP
Table of Contents
Introduction................................................................................................................................3
Overview of the company......................................................................................................3
Discussion..................................................................................................................................4
TOWS matrix analysis of “TESCO PLC”.............................................................................4
PESTLE Analysis of “TESCO PLC”.....................................................................................6
SWOT analysis of “TESCO PLC”.........................................................................................7
Porter’s five force model........................................................................................................8
Two potential business strategy...........................................................................................10
Recommendation......................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

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STRATEGY AND ENTREPRENUESHIP
Introduction
The aim of the report is to undergo various analysis to determine the current situation
of “TESCO PLC” and implement the best strategy in the organisation. The following
paragraphs of the report will discuss on TOWS analysis, SWOT analysis, PESTLE analysis
and Porter’s five forces model to determine the organisations current situation in relation to
their competitors. This paper will discuss on the two potential strategies to ensure the growth
and market share of the organisation and recommend on the best strategy to implement in
“TESCO PLC”. Additionally it will implement the strategy using CANVAS approach within
a period of 3 years.
Overview of the company
“TESCO PLC” is a multinational retail store deals in groceries and general
merchandise operates worldwide to serve its customers with quality products and reasonable
price with optimum utilisation of resources. It was founded by Jack Cohen in 1919 and serves
around seven countries across Asia and Europe. The organisation has globally expanded
since 1990 and operates in 11 countries all over the world. TESCO involves in the retail
sector of books, clothing, electronics, furniture, toys, petrol, software, financial
services, telecoms and internet services. The organisation “TESCO PLC” has the business
motto of “pile it high and sell it cheap” that states that focus on mass production and selling
in reasonable or affordable price to serve the society. It acquires a large market share in the
countries it is operated in and listed on the London stock exchange. Therefore, have a high
mission and vision for the growth and survival of the organisation.