Strategic Management of Bang & Olufsen

Strategic Management

TABLE OF CONTENT
 INTRODUCTION
 MAIN BDOY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Strategic management is necessary in every organization and business to work
better in the objectives.
 This presentation projects strategic management of Bang & Olufsen company.
 Bang & Olufsen is an audio and visual product company based from the Denmark
which creates the world’s most visual stunning speakers and televisions and stereos,
they give one of the best sound qualities which is unmatchable.
 Some relevant theories and models have been used in this presentation which can
support to this company for gaining huge competitive advantage within the market,
like; porter’s generic strategies model etc.

MAIN BODY
 Background information
 Bang & Olufsen serves in many of countries, but the main market segment
for this company is its home country Denmark.
 Currently this company has very high market reputation within the market.
 It has an effective strategy to distribute its different products and services in
different market segments.
 There are Sennheiser electronics GmbH & co, Bose, and beats companies are
giving very tough competition to this company within the market.