Strategic Management: Bang & Olufsen, Sony, and Samsung

Strategic Management

INTRODUCTION
Market is wider and broader which gives rise to competition at larger scale. It is
important for organization to implement strategies and tactics to deal with their
competitors and rivals. Strategic management is defined as management of firm to
accomplish goals as well as objectives.(Ginter, 2018). Bang and Olufsen, a high
end Danish consumer electronics multinational corporation headquartered in
Denmark. Another firm is Sony, a multinational corporation headquartered in
Tokyo. It is one of leading music entertainment business across the globe. Then
third enterprise is Samsung which is headquartered South Korea and is deals in
electronic products.

Bang & Olufsen
The company was founded by two young Danish engineers Peter Bang & Svend
Olufsen (Lasserre, 2017). It have tie up with Amazon to sell as well as influence
their end users. The product of Bang and Olufsen are expensive as they provide
luxury high end products to the consumers depending upon their choice. . They
mostly focuses and targets the upper class segment customers. They have
introduced a new range of product such as Serene with affordable prices.

Portfolio- Bang and Olufsen
Products segments
Serene- phone
It is phone which is which is joint venture product between Samsung and B & O. IT
provide a clear sound technology.
Beosound Shape
It is a different type of speaker which is a customisable modular wall mounted speaker. It
comprises of hexagonal tiles with including speakers, amplifiers etc (Popa, 2018).