The report identifies the strengths, weaknesses, opportunities, and threats (SWOT analysis) of TripAdvisor. The company's international presence, large customer base, and customer retention through its 'Just For You' feature are strengths. However, weaknesses include the theft of email addresses from its database, creating insecurity for customers. Opportunities lie in expanding its portfolio through the acquisition of strong brands, while threats come from online travel portals like MakeMyTrip and Yatra taking away market share in India, as well as combo packages offered by other portals. To compete effectively at the marketplace, TripAdvisor should remove its weaknesses and threats by improving network security for users and using available opportunities to expand its business portfolio.