Strategic Management Accounting for Emirates Airlines

Running Head: STRATEGIC MANAGEMENT ACCOUNTING
STRATEGIC MANAGEMENT ACCOUNTING
Name of the Student
Name of the University
Author’s Name

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Executive Summary:
Emirates Airline has always been a very significant name in the Global Airlines industry.
However the project report intends to analyze how the increase in operational cost is impacting
its business performance. Moreover the project will also highlight on using certain accounting
tools in revising the operational strategy of the firm to help it sustain its market growth and
development.

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Table of Contents
Introduction:....................................................................................................................................3
Discussion........................................................................................................................................4
Recommendation and Conclusion...................................................................................................8
References:....................................................................................................................................10

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Introduction:
Emirates is basically an airline based in Dubai, United Arab Emirates and began its
operation back in the year 1985. This airline is a subsidiary of the Emirates Group which is in
turn owned and governed by the Government of Dubai and Investment Corporation of Dubai.
Emirates airlines is proclaimed as the largest airline in the Middle East (Redpath, O'Connell &
Warnock-Smith, 2017). This airline giant has over 3,600 flights operating every week from its
hub which is the Dubai International Airport and has its network coverage stretched across 150
cities in 80 countries across six continents (Squalli, 2014). Emirates is ranked among few such
aircraft which have an all-wide-body aircraft flee. Emirates has always maintained a certain
brand position in the market be it in terms of its exclusive nature of service or the price strategy
that it follows. The brand purposefully aims at being recognized as an airlines service which is
superior to others and thus operates at a higher range. It intends to maintain a specific class and
status and attribute the same to the passengers who intend to experience what it feels like
travelling with Emirates.