Corporate Social Responsibility - Sample Assignment

   

Added on  2021-01-28

13 Pages2932 Words96 Views
1Student name: Junxi YeCompany selected for this report: Emirates AirlinesCOVER PAGECorporate Social ResponsibilityPSBM078CLResearch-based
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2TABLE OF CONTENT
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31.0 EXECUTIVE SUMMARYThis study paper examines the use of Emirates in corporate social responsibility.The
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4aim of this study is to understand the potential weaknesses in the corporate socialresponsibility strategy of the organization, in order to identify the appropriate changesthat the company can make. Emirates appreciates the value of working to fulfill its internal and externalstakeholders in a socially responsible manner. Airlines should also ensure that theyfollow a holistic approach to corporate social responsibility in order to achieve long-term market sustainability. The research paper analyzes different CSR behaviors andtechniques that have been implemented by the company into its strategic humanresource management practices that are socially responsible. This article is split into different sections. The introduction part outlines the profile ofthe company, theories, and framework, the CSR strategy of Emirates, and the last partoutlines the conclusions and recommendations that should be considered by Emiratesto enhance its CSR strategy. 2.0 INTRODUCTIONOn October 25, 1985, Emirates Airlines, also known as United Arab EmiratesAirlines, was founded. To start the company's operation, Arab Airlinesloaned 10million US dollars to the government. There were only 2 leased airplanes and 3 routesat the time, and only 5 were created. A month later, in the blue sky, Emirates sent itsfirst plane. It is headquartered in Dubai and is located at Dubai International Airport.Emirates' parent company is called The Emirates Group.Held by Dubai's Governmentof the Emirate.（Emirates2014（Emirates is one of the fastest-growing airlines in the world and one of the few airlineswith all of the world's major aircraft. The total number of Emirates-ordered AirbusA380 aircraft was 140. It has received 93 aircraft as of January 2017.A380.One ofEmirates Airlines' unique characteristics concerns its independent activities, as it isnot a part of the main global airline alliances, i.e.Star Alliance, Oneworld, and
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