Strategic Management Analysis - Pro-go Pty Ltd

Running head: STRATEGIC MANAGEMENT ANALYSIS
STRATEGIC MANAGEMENT ANALYSIS
Name of the Student
Name of the University
Author Note

1STRATEGIC MANAGEMENT ANALYSIS
Executive Summary
The report is based on the analysis of the operations of an organization named Pro-Go Pty Ltd. in
the industry. The meetings that have been held with the stakeholders of the firm in order to solve
the new issues and disruption that has recently taken place in the industry. The issue that is faced
by the organization is mainly related to the faulty products that have been offered to the clients
or consumers of Pro-Go Pty Ltd. The failure of employees to understand the reasons behind the
faulty products is also a major part of the issue that has been discussed in the report. The changes
that have to be implemented in the strategic approach and operations of the organization have
also been analyzed in the report in detail. The recommendations that are provided are also based
on the future improved operations of the organization in the industry for enhancing the growth
levels.

2STRATEGIC MANAGEMENT ANALYSIS
Table of Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................3
Discussion........................................................................................................................................3
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................7
References........................................................................................................................................9

3STRATEGIC MANAGEMENT ANALYSIS
Introduction
The report will be based on the analysis of an organization named Pro-Go Pty Ltd. and
the strategic options that can be implemented by the firm in order to enhance its operations in the
industry. The major issues that have been faced by the organization with respect to faults in the
products offered to consumers will be taken into consideration for the purpose of completing the
analysis. The future operations of stand-alone cameras and the reduction in their market value
due to increased usage of smartphone cameras (Kaltura.com, 2020). The analysis will be thereby
related to the ways by which different strategies can be implemented for the purpose of
enhancing the profits gained in the industry. The strategy implementation will be mainly related
to the ways by which the organization is able to maintain its position in the industry and face the
high levels of competition as well.
Aim
The aim of the project is to develop and implement a particular strategy for the purpose
of enhancing the revenues gained in the industry and to maintain the levels of sales growth as
well. The strategy will be developed with the support that is provided by the opinions of
stakeholders and proper completion of the meetings as well(Kaltura.com, 2020).
Discussion
Pro-Go Pty Ltd is a major organization that is able to manufacture small cameras that are
offered to consumers in order to fulfil their demands and needs. The CEO of Pro-Go Pty Ltd. had
made an announcement that was related to the issues that have been faced by the company with
respect to the faults that were recognized in some of the products. The cameras of the
organization had started bursting into flames and this had led to immense loss of customers of