Strategic Management and Leadership in Dyson: Success Factors and Future Analysis

Running Head: Strategic Management and Leadership
0
DYSON
Strategic Management and Leadership
4/12/2019

Strategic Management and Leadership 1
Contents
Introduction......................................................................................................................................2
Define Success.................................................................................................................................3
Reasons for success.........................................................................................................................4
Internal Analysis of Dyson..............................................................................................................6
Value Chain Analysis..................................................................................................................6
Explain each primary activities...................................................................................................6
Explain 3 core competencies.......................................................................................................7
VRIN Framework........................................................................................................................8
The contribution of the leadership to the company’s success.........................................................9
Review of the strategy used by the company................................................................................11
Analysis of the future of the Company..........................................................................................14
 Will the company remain a success in the future?.............................................................14
 What will affect the success of the company?....................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

Strategic Management and Leadership 2
Introduction
Dyson Ltd. is a company related to the technology established in the United Kingdom.
Sir James Dyson has established this company in the year 1991. This company works for
making household appliances like hand dryers, vacuum cleaners, air purifiers, heaters and many
more. In January 2019, the company has been shifted in Singapore. The company sells its
products around the globe as it served a large market area in his business. The several challenges
have been faced by the Dyson due to the high investment in Britain and then shifted the company
in Singapore. This process creates any problems in the company.

Strategic Management and Leadership 3
Define Success
The success of the company is measuring by using the tool named balanced scorecard.
The Dyson organization used the balanced scorecard to measure the strategic planning and
management of the organization. The success of the company can easily measure by using
balanced scorecard (Hoque, 2015). The balanced scorecard of Dyson shows the better
performance of the business organization in the respective market. In the balanced scorecard,
various perspectives are using that is related to the company to measure the performance
management of an organization. In this tool, the vision of the company is determined first then
adds different perspectives of the company, then add objectives and measures connect each piece
and share and communicate the process.
The statistics of the company shows that global annual-earnings of the organization for
producing the appliances related to the household. The annual earnings of the company has
announcing in the year 2016, which is 631 million British pounds. The market share plays an
important role in the success of the company. The market share clearly shows the success of the
company as it defines how many shares of the company distributed in the respective market. The
vacuum brand of the company shows its market share as this is one of the main appliance
produced by Dyson Company. The market share of the company is gone from 1 percent in the
year 2015 to 35 percent last year. This shows the drastic changes in the market share of the
company (Habib, 2013). The profit of the organization is also very high as per the report of the
year 2016. The total revenue of the company in the year 2017 is £3.5 billion, which is better
revenue as per the market of the company. The net income in the year 2016 is £ 900 billion.
There are many awards have been getting by the company. The Dyson has been selected for the
award of the fellow of the Royal society in 2015. Like this, the company gets many awards.

Strategic Management and Leadership 4
Source: ft.com, 2016.
The above figure shows the increasing of sales in the Dyson organization.
Source: vaccumsguide, 2015.
The above figure shows the customer satisfaction of Dyson as compared to other companies.

Strategic Management and Leadership 5
Reasons for success
There are many reasons for which the business is succeeded in the market. The reasons
are very genuine as these are responsible for the betterment of the organization. The Dyson
Company also has many reasons so that they achieve success in the market (Christensen and
Raynor, 2013). The success of the company mainly depends on the policies of the company. The
eight main reasons for the successful business will be described below-
 Dedication
The business gets success if the leaders of the business are fully dedicated
towards their work and work hard to achieve the goals of the business (Friedman
and Gerstein, 2015) The leaders of the organization are also willing others to
work hard and increase their dedication so that the business achieves success.
 Direction
The direction plays an important role in the business to get success in the market.
The difficult times of the business can easily managing with a clear vision of the
business. The company knows the direction to go to the specific target that is
selected for the proper achievements.
 Market Speed
The speed of the market is greatly involved in the success of the business. The
market speed can manage the delivery of the products to the customers.
Therefore, the market speed increases the profits of the business.
 Quick to adapt
The nature of adopting change is also a reason for business success. The leaders
of the business need to know the proper management of change in business.
 Confidence
The leaders of the business need to have great confidence in their abilities that is
the main reason for business success. Without confidence, the company will not
succeed.