Analysis of Business Operations of Dyson

Running head: ANALYSIS OF BUSINESS OPERATIONS OF DYSON
ANALYSIS OF BUSINESS OPERATIONS OF DYSON
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1ANALYSIS OF BUSINESS OPERATIONS OF DYSON
Table of Contents
1. Introduction................................................................................................................2
2. Definition of Success.................................................................................................2
3. Reasons for the success of Dyson..............................................................................3
4. Internal analysis of Dyson..........................................................................................5
5. Contribution of the leaders of Dyson.........................................................................8
6. Review of the strategy used by Dyson.....................................................................10
7. Analysis of the future of Dyson...............................................................................12
References....................................................................................................................14

2ANALYSIS OF BUSINESS OPERATIONS OF DYSON
1. Introduction
Dyson Ltd. is a technology based company of British origin that was established in
the United Kingdom in 1991 by Sir James Dyson. The organization mainly operates in the
designing and manufacturing of different household appliances like, air purifiers, vacuum
cleaners, bladeless fans, hair dryers, lights and heaters. Dyson has employed greater than
12000 employees in the operations that are performed in different parts of the world. The
headquarters of Dyson was decided to be moved to Singapore in the year 2019. The main
purpose of shifting the headquarters is related to the ways by which the manufacturing
process can be developed by providing focus to the development of electric vehicles.
The nature of business operations of Dyson Pvt. Ltd. is mainly based on the
development of different electrical appliances and vehicles as well. The organization has
been able to maintain its operations in the industry with the help of a diverse portfolio that
has been formed.
Dyson had faced major levels of challenges based on the ways by which the major
products like, vacuum cleaners that are developed by the organization. The imaginative
processes that are implemented by the organization are based on the ways by which the
leader has been able to gain huge fame in the industry. The customer base of the organization
has been developed in such a manner that has been able to support Dyson to gain high levels
of revenues in the industry in an effective manner (Aghazadeh, 2015).
2. Definition of Success
As discussed by Aguinis, Edwards and Bradley (2017), success can be defined as the
result base on the ways by which something that is achieved by an individual. The high
position that has been developed by an organization in the industry is considered to be an
important factor that is based on success that is gained. The satisfactory methods and

3ANALYSIS OF BUSINESS OPERATIONS OF DYSON
processes that are gained by the individuals are considered to be important factors that are a
part of the success. Success helps the organizations to achieve a high position in the industry
(Ambrosini, Jenkins & Mowbray, 2015).
Balanced score card analysis of Dyson –
The success of Dyson can be maintained with respect to the profitability that has been
gained in the industry. The competitive edge which is formed by the organization is also
considered to be a major indicator of the success levels of Dyson in the domestic as well as
the international market. The organization has been able to gain immense levels of success
with the help of effective resources and the leadership that has been provided by the founder
as well (Barros, Hernangómez & Martin-Cruz, 2016).
My personal opinion of success is the position that is developed by an organization in
the industry in comparison to its major competitors in the industry. The proper development
of a unique position of the organization is considered to be a major factor that has an impact
on the operations and the future strategies based on growth that are developed as well (Basile,
Kaufmann & Savastano, 2018).
The strategy implemented by Dyson is based on the levels of
innovation and innovative products.
The objective of Dyson was the
development of a bag-less vacuum
cleaner.
The success gained by Dyson in the domestic market.
The success gained in the international market areas.
Development of highly innovative
products.