Strategic Management And Leadership Assesment

STRATEGIC
MANAGEMENT
STRATEGIC MANAGEMENT 1 | P a g e
[COMPANY NAME] | [Company address]
CASE STUDY OF BLACKBERRY
STUDENT DETAILS
2019

STRATEGIC MANAGEMENT 2 | P a g e
Executive Summary
The report is based on analyzing the leadership issues that led to the downfall of Blackberry
in the smartphone industry. The industry is highly competitive and the customers expect the
companies to introduce continuous and technological changes within the products. Therefore,
the strategy formed within the organization should be focused on meeting the industry
requirements and the needs and expectations of the customer. The leadership at Blackberry
failed to analyze the market requirements and was not able to provide the customers with a
product that would compete with the available products within the industry.
Blackberry should effectively analyze the customer expectations and the competition within
the industry and focus on developing strategies that would improve the effectiveness of the
organization along with improving the leadership within the organization. Effective
leadership will be able to analyze the changes within the industry and make changes
accordingly within the organization. Along with introducing a new product line and focusing
on improving the leadership within the organization, it is required that the Blackberry should
also focus on innovation within the organization so that it will be able to provide the
customers with innovative products and technology and will be able to compete effectively
within the industry.

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Table of Contents
Introduction................................................................................................................................3
Relationship between Strategy, Stakeholder Expectation and Organisational Performance.....4
Impact of External Factors on Strategic Management...............................................................6
Strategy Formulation..................................................................................................................8
Business Strategy Analysis......................................................................................................10
Implementation Plan for Strategy............................................................................................12
Conclusion................................................................................................................................14
References................................................................................................................................16

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Introduction
The smartphone industry is one among the fastest-changing industries, as the smartphone
industry is undergoing continuous technological changes and innovation in the existing
products. As due to high level of competition within the industry, to compete and to maintain
the market share the companies are required to invest in innovation and to provide the
customers with the improved and better service experience. Blackberry, a mobile device
manufacturer was among the market leaders, but due to inefficiency of the management and
leadership within the organisation, the company was not able to effectively analyse the
market changes and the needs and requirements, due to which the company faced a downfall
in the market share and also resulted in loss of customer trust in its products.
The organisations are required to effectively develop strategies that would lead the
organisation towards success and achievement of the goals and objectives. The strategy
formed must include every aspect of the business environment, either internal or the external,
so that the strategy formed can lead the organisation towards achievement of organisational
goals, and can result in improved performance of the organisation. Such formed strategies are
required to be effectively implemented within the organisation, through a proper strategic
implementation plan which will ensure that the activities within the organisation are focusing
towards goal achievement. The report is focused on identifying the issues which resulted in
the downfall of Blackberry and developing strategies that would be implemented within the
organisation to regain the lost market share and to be among the competitive player within
the industry.

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Relationship between Strategy, Stakeholder
Expectation and Organisational Performance
The management of the organisation ahs the key role in determining the systems for strategy
formulation, estimating the shareholder’s expectation and contributing towards organisational
performance. As in today’s innovative industry, the business organisation must focus on
developing strategies that would improve the organisation’s performance and meet the needs
and requirements of the stakeholders of the organisation. To ensure that the activities within
the organisation will result in performance improvement, strategic decisions are required to
be made after analysing the various factors of the organisation (Carter & Greer, 2013).
On the other hand, stakeholders are an important part of the business organisation, and
identifying their expectation and requirements is also important for the organisation as it has
its direct influence on the performance of the organisation. The strategy formed within the
organisation is highly influenced by the stakeholder’s expectations, as the stakeholders have
certain needs that they expect to be met by the organisation. Therefore, it is required that
while developing strategies within the organisation, such stakeholder’s expectations should
be analysed and ensured that they are being met through the application of that strategy along
with achieving the business goals and objectives (Neville, et al., 2005).
The stakeholder’s expectations also impact the business performance, as the business
stakeholder includes the business customer as well as the suppliers of the organisation. The
customer expects to receive quality products at affordable prices, the investor being the
stakeholder expects high returns on the investment, society in which the organisation is
conducting is business expects that the business should also contribute towards development
activities within the society. To achieve success and to improve business performance the
business organisation is required to develop strategies that should meet the expectations of