Strategic Management - Strategy Evaluation and Case Study Analysis for Asda

Strategic Management case
study analysis
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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Assessment process used by the organisation to determine their strategies ..........................3
Purpose, Vision, Mission and Objectives..........................................................................3
Critical analysis of models and tools .....................................................................................4
VRIO Framework..............................................................................................................4
PESTLE Framework..........................................................................................................5
Porter's Five Forces model................................................................................................6
Application of these tools to real organisation.......................................................................7
VRIO Framework..............................................................................................................7
PESTLE Framework..........................................................................................................8
Porter's Five Forces model................................................................................................9
Importance of change management based on the transformation process, cost, risk and its
sustainability.........................................................................................................................10
Organisational strategies..................................................................................................10
Conclusion.....................................................................................................................................12
References .....................................................................................................................................13
Books and Journals...............................................................................................................13
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Introduction
Strategic management refers to the process that analysis the market of an organisation
and needed for managing their services in the products. This further provide a support for
development to meet the business objectives by using corrective methods and models.
Additionally, the use of strategic management within the organisation is basically helpful for
intensifying the ability of working on the different areas (Cabral, 2021). The chosen organisation
for this project is Asda, which is a British supermarket chain and its headquartered is in Leeds,
England. Asda was founded in 1949, when the Asquith family merged their business with
Associated Dairies of Yorkshire. The main products of the company are in grocery, general
merchandise and different financial services. This report covers the external and internal
environmental factors which make a high impact on the organisations strategies. Furthermore,
the review of the organisational strategic plan has been discussed in respect to the organisational
strategies.
Main Body
Assessment process used by the organisation to determine their strategies
Purpose, Vision, Mission and Objectives
Asda is the organisation that deals in the big opportunities and serving their customers by
managing more than 600 stores. The company is securing their profit of £60million on daily
basis (About Asda, 2021). The core purpose, vision, mission and objectives of the company is
basically helpful for analysing the internal and external changes happened in business
environment.
Purpose
The main purpose of Asda is to help their stakeholders to understand why business
exists (Dehghan Tooran Poshti and et.al., 2021). That is related to provide effective services to
products and services that are more affordable for the use of the customers. Further, Asda use
their values which are helpful for respecting the idea for each other and make their culture in an
effective way. Creating values is associated to make a better change and tackle the challenges
faced during environmental footprint and producing healthier products to support the committees
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(Čirjevskis, 2021). This can be said the use of different challenges and growth are helpful for
considering the value and bringing new partners with the use of right opportunities and skills.
Vision
Their vision is to analyse the need of their customer and solve different challenges that
indicate adoption of techniques used by the company to analyse behaviour of young people.
Further, it will be helpful for managing good technological resources for getting a statement to
develop an understanding for basic environment.
Mission
The main mission of the company is to explore the Britain's best-value retailers and
exceeds to their customer's value that are needs to grow in market at regular basis. With the help
of effective communication and appropriate objectives, the mission of the company is achieved
and make the high level satisfaction to their customers (About Asda, 2021).
Objectives
The main objective of the company is basically tries to make a constant environment with
friendly nature. This can be helpful for generalising the statement and make systematic
approaches for minimising the use of raw material in market.
Critical analysis of models and tools
VRIO Framework
VRIO analysis is the analytical techniques and growth for brilliant evaluation of the
company's resources and it is analysed that this technique is considered on the competitive
advantages. VRIO is used as acronym from the initials like Value, Rareness, Imitable and
Organisation.
 Value: This refers to the stages that are helpful for adding value to their customers and
make opportunities in the market. This is related to exploit opportunities and competition
with the growth of internal capabilities and standards (Dehghan Tooran Poshti and et.al.,
2021).
 Rarity: Controlling on the different sources and capabilities of the organisation is
basically helpful for VRIO framework. This is related to the different features of the
organisations products in market and make systematic growth in the major activities.
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