Strategic Management: Analysis of Marks and Spencer

Strategic
Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
About the organisation...........................................................................................................2
Vision of Marks and Spencer.................................................................................................2
Mission of Marks & Spencer..................................................................................................2
Values of Marks and Spencer.................................................................................................3
Key Objectives of Marks and Spencer...................................................................................3
VRIO Framework...................................................................................................................3
PESTLE Analysis...................................................................................................................4
Porter’s Five Force Model......................................................................................................6
Review of organisational strategies........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The management of resources of organisation for the purpose of achieving the
organisational goals and objectives is known as a strategic management. It is a collection of
various functions which include setting objectives analysing the competitive environment
analysing the internal organisation evaluating strategies a and at last insuring that management
roles out the strategies within the organisation. Various of organisation used strategic
management for the purpose of making goals and meeting the desired objectives. When any
business organisation is planning to expand their business they are required to make a complete
action plan by analysing challenges and prepare themselves for facing them. Strategic
management helps the organisation for the same. This report is based on Marks and Spencer
group PLC which is a multinational British retailer having headquarter in London England
United Kingdom. The purpose of making this report is to analyse the purpose vision mission and
objectives of organisation. It also includes the complete concept of VRIO framework along with
the PESTLE analysis of Marks and Spencer. At the end of this report there are various
organisational strategies has been analysed.
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MAIN BODY
About the organisation
Marks and Spencer group PLC is a multinational retailer of home products clothing and food
products. Its headquarter is located in London England United Kingdom. Michael Marks and
Thomas Spencer are the founders of this company. Nowadays they are working on almost 1463
locations (Hanski, J. and Ojanen, V., 2020). Along with this approximately 959 stores are
available across the United Kingdom. Marks and Spencer becomes the first British retailer for
making a pre-tax profit of over 1 billion. This company is basically focusing on the quality of
good food clothing and home ware. They are working globally as they have almost 1400 stores
across 57 countries and over 50 international websites. Marks and Spencer are also providing a
range of financial services which include current account, credit cards, insurance, mortgages and
savings accounts.
Vision of Marks and Spencer
Vision statement can be defined as a document which explains the way where an organi-
zation is going and what the organization will get or look like when it reach at the desired point.
It helps the organization in working incompatibility goals. Basically it describes aur frame a
statement which describes the purpose of company, what are the organization is doing and what
they want to achieve in future. It provides guidance for decision making and creating strategies.
Division of marks and Spencer is it to be creating a standard against which others are measured -
Benchmarking. They are focusing on creating a standard of products for the purpose of beating
the competition in the market. Along with this they also wanted to create benchmarking over
their products.
Mission of Marks & Spencer
It refers to the key purpose of Organization. In simple words it can be said that it is a precis of
the aims and keys values (Globocnik, D., Faullant, R. and Parastuty, Z., 2020). It makes clear
that what the organization do for their clients. Mission is a broad concept but it is also a very
specific for the purpose of setting apart from other organization. Mission statement explains
reason of organization and how they are serving to their stakeholders. The mission of Marks and
Spencer is to make the persuasive quality which attained the customer's. They are focusing on
providing best quality products to the customer so that they can attain them towards the business.
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