Strategic Management Australia Discussion 2022

Running head: STRATEGIC MANAGEMENT
Strategic Management: Hungry Jack’s
Name of the Student
Name of the University
Author’s Note:

1
STRATEGIC MANAGEMENT
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Brief Description of Hungry Jack’s.................................................................................2
2.2 Analyses of Internal and External Factors of Hungry Jack’s...........................................3
2.3 Proper Explanation of the Strategies to be used at Functional, Business, Corporate and
International Levels for gaining Competitive Advantages....................................................7
2.4 Suitable Recommendations for Future Strategies to be adopted by Hungry Jack’s......10
3. Conclusion............................................................................................................................11
References................................................................................................................................12

2
STRATEGIC MANAGEMENT
1. Introduction
Strategic management refers to the constant preparation, monitoring, analyses and
even evaluation of every significant feature, which is needed for an organization to fulfil the
major goals or objectives (Rothaermel 2017). The major changes within the environment of
the business require these organizations to continuously evaluate the strategies for gaining
high success. It also needs a subsequent commitment towards strategic planning for involving
the organizational capability of setting the long term or short term objectives and even
planning all of strategic decisions, resource allocations or activities, needed to achieve the
goals (Ansoff et al. 2018). It is the process to control various organizational strategies for
making subsequent logical decision and even developing new objectives promptly to keep
speed with the evolving technologies, business or market conditions. The following report
outlines the strategic management case report of a popular food franchise, Hungry Jack’s
with proper details like analysis of internal as well as external factors and suitable
suggestions for their futuristic strategies.
2. Discussion
2.1 Brief Description of Hungry Jack’s
Hungry Jack’s Pty Ltd. is one of the major and the most significant fast food franchise
of the Burger King Corporation in Australia. This particular organization is owned by Jack
Cowin. Hungry Jack’s eventually operates and sub licences the major restaurants within
entire Australia (Hungry Jacks.com.au. 2020). Since the master franchise for this country, the
organization is responsible for providing licenses to the new operators and also performing
new standards oversight of the franchised location. The organization was founded in the year
of 1971 and the headquarters is in Sydney, Australia. The total revenue of this organization

3
STRATEGIC MANAGEMENT
was 1.043 billion Australian dollars in the year of 2010 and gradually they are increasing
their business.
They have been getting high success in their business for the last few years and have
always considered customer satisfaction on top priority. However, for better achievement of
the strategies, it is required to complete analysis of the internal and external factors of Hungry
Jack’s and provide suitable recommendations regarding their futuristic strategic management.
The mission of this significant organization is to ensure that their guests would return after
getting great food through the highest standard of cleanliness, services and quality every time
in the business (Hungry Jacks.com.au. 2020). The vision of this organization is to keep
serving good food, employment of greater people, serving the stronger communities and then
doing their job with high integrity.
2.2 Analyses of Internal and External Factors of Hungry Jack’s
The internal analysis of an organization is the proper exploration of the organizational
competencies, cost positions as well as competitive viabilities within the respective market
place. Hence, conduction of the internal analyses eventually incorporates different measures,
which ensure subsequent information about organizational strength, weakness, opportunity
and threat (Hill, Jones and Schilling 2014). These data are generated by the internal analysis
and are being utilized for the purpose of developing various objectives of strategic planning
for the purpose of sustaining and growing the business. A detailed SWOT analysis of Hungry
Jack’s for identifying the internal factors is as follows:
i) Strengths: Hungry Jack’s has been providing services to its customers for more
than 48 years and have become extremely popular and significant, in terms of business
strategy execution (Moutinho and Vargas-Sanchez 2018). The major strengths of this specific
organization is on the basis of the organizational business capabilities and the strategic