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Strategic Management Assignment- BP Organization

   

Added on  2020-06-06

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STRATEGICMANAGEMENT
Strategic Management Assignment- BP Organization_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1PESTEL analysis and important opportunities to BP and threats..........................................1Opportunities..........................................................................................................................3Threats....................................................................................................................................4TASK 2............................................................................................................................................5Porter’s Five Force Analysis..................................................................................................5CONCLUSION................................................................................................................................6TASK 3............................................................................................................................................6a) Growth/market share using BCG Matrix...........................................................................6b) Potential problems with BCG matrix.................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11.......................................................................................................................................................11
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INTRODUCTIONStrategic management refers to formulation and execution of main initiatives as well asgoals which are taken through top management of an organization on the behalf of firm's owner.It gives direction to business firm and includes particular objectives of firm, creating better plansand policies in order to design for accomplish all aims and allocating resources. Under thismention report discuss about the factors which offer most necessary opportunities to BPorganisation and essential threats (Ackermann and Eden, 2011). Five force analysis on attractworld steel industry will be discussed under this mention report. There is a need of selection ofspecific product of an organisation will be discussed under this assignment. TASK 1PESTEL analysis and important opportunities to BP and threatsBP is the largest gas and oil organisation which operates production, distribution rightacross an exploration, marketing and refining. In all over the world, there are almost 21000service stations. PESTLE (Political, Environment, Social, Technological, Legal and Economical)Analysis is concerned as a PEST which is a marketing concept. It is a beneficial tool which isused through business firms in order to track environment in which they operate their business inorder to make planning for launching a new product, project, etc. There is PESTLE Analysis ofBP organisation given as below:Political factors- It includes effect of rules as well as regulations of government on policies andoperations of an organisation. BP is one of the multinational energy firm which targets globalmarket (Barney and Hesterly, 2010). Environmental factors- It is a necessary factor and in this harmful gases are emitted because ofextracting, refining and also developing petroleum affect business environment in negativemanner.Social factors- View and choice of people are modifying and enhancing concerns oversustainability of future. Agreement of Kyoto of 1992 has been lead for carbon finance as well astrading of an emission is became legal need (David, 2011). This factor consists society age,culture related problems etc.1
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Technological factor- This is a beneficial external and environmental factors which operationsaffects British Petroleum. BP firm adopt new technology for resolving issues and thisorganisation has developed with better advancement in world. Legal factor- Safety and health policies are regulated through government. Government ofUnited Kingdom is concerned with health of people related with oil industry (Evans, Stonehouseand Campbell, 2012). It is helpful in protect personal health of employees. Economical factor- An economy of several nation which rely on BP is underpinned throughsupply of its energy.Illustration 1: Oil consumption by countries 2
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