Strategic Management Assignment Brief

Strategic Management Assign-
ment Brief (September 2020
MS60043E)
1

Executive Summary
Strategic management is an essential function of management under which effective
strategies are prepared for future growth and success of company. In the current report, ample of
tools are undertaken for external as well as internal analysis of organization that is essential to
prepare effective strategies to strengthen the market position of organization. Here, managers are
required to analyse the competitive environment with appropriate tool such as Porter’s generic
strategies for enlargement current business of entity in an efficient manner.
2

3

Table of Contents
Introduction......................................................................................................................................4
Main body........................................................................................................................................4
External environmental analysis..................................................................................................4
Internal Analysis..........................................................................................................................8
Competitive strategies.................................................................................................................9
Strategic Direction and methods of expansion..........................................................................10
Recommendations......................................................................................................................11
Conclusion.....................................................................................................................................13
REFERENCES..............................................................................................................................14
4