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Strategic Management at Silver Fern Farms

   

Added on  2020-04-15

14 Pages3221 Words91 Views
Business DevelopmentLeadership ManagementPolitical Science
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Running head: STRATEGIC MANAGEMENT AT SILVER FERN FARMSStrategic management at Silver Fern FarmsName of the student:Name of the university:Author note:
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1STRATEGIC MANAGEMENT AT SILVER FERN FARMSExecutive summary The purpose of this paper is to study the key concepts related to strategic management and thevarious models and theories related to the same. The organization chosen for the analysis isSilver Fern Farms, a company based in New Zealand which carries out operations across theglobe. Strategic management of the company would include corporate sustainability, socialresponsibility and corporate governance; corporate responsibility and sustainability of anorganization refers to its moral and societal obligations to look into the various impacts that thecompany can have on the surrounding communities, environment and the stakeholders. Thefollowing paper studies these aspects of strategic management.
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2STRATEGIC MANAGEMENT AT SILVER FERN FARMSTable of ContentsIntroduction:....................................................................................................................................3Discussion:.......................................................................................................................................4Use of resource based view and external analysis in strategic management...............................4Types of strategies used by Silver Fern Farms............................................................................5Gaps in Silver Fern Farms Strategic management..................................................................6Concept of corporate governance, social responsibility and sustenance.....................................7Conclusion.....................................................................................................................................10References......................................................................................................................................11
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3STRATEGIC MANAGEMENT AT SILVER FERN FARMSIntroduction:Strategic management refers to the process of formulating and implementing major goals,which is usually executed by the top management of an enterprise. This would benefit theorganization as a whole (Hill, Jones & Schilling 2014, p. 6). Strategic management wouldinvolve an analysis of the external and internal environments of the organization. This wouldhelp the organization understand what strategies could be implemented and what strategies needto be improved (Wheelen et al. 2017, p. 8). In the following paper, an in depth report has beenpresented on the strategic management at Silver Fern Farms in New Zealand. It providesinformation on the existing strategies at Silver Fern Farms and recognizes gaps as well.Moreover, the company’s strategic management with respect to corporate sustainability,corporate governance and corporate social responsibility has also been taken into account.Silver Fern Farms is a leading organization on procurement processing and marketingdealing in high end red meat proteins. The company is also responsible for exporting its productsto different countries around the world. The company was founded in the year 1948, and sincethen it has earned a favorable reputation for producing top quality products(Silverfernfarms.coop 2018). The company is steeped in traditional values and provides 100 percent natural beef, venison and lamb to top restaurants and small scale grocery chains all over theworld. Annually, the company reels in revenue worth 2.3 billion dollars, with more than 16,000farmers working for them. The company has over 7000 employees working for them and holdsmore than 30 per cent of the market share in New Zealand.
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