Strategic Management Assignment - Bupa Company
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Added on 2020-10-05
Strategic Management Assignment - Bupa Company
Added on 2020-10-05
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STRATEGIC MANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Strategic direction of Bupa and the development within the past 5 years. ............................1TASK 2............................................................................................................................................21. PESTLE analysis to review the external environment. ..........................................................22. Porters Five forces model for analysing Bupa's competitive advantages among itscompetitors..................................................................................................................................5TASK 3............................................................................................................................................71. Strategic drift of company.......................................................................................................72. Mission and Vision of Bupa....................................................................................................83. Strategic Capabilities..............................................................................................................84. Business Canvas Model........................................................................................................10TASK 4..........................................................................................................................................101. Strategies that Bupa can follow in order or to defend its core business...............................10TASK 5..........................................................................................................................................111. Analyse and measure the resource implications of your recommendations that the Bupa hasto address...................................................................................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONStrategic management is the management of the resources of company to achieve itsgoals and objectives. Setting of aims and objectives, analysing in the competitive environment,analysing the internal organization, measuring strategies as well as ensuring the roles ofmanagement is the main aim of strategic management (Ginter, Duncan and Swayne, 2018). Themain purpose of strategic management is building the power so that company is able to competein the global or local market. In this present context, Bupa Company is chosen for assessment. Itis health-care industry originally a British United Provident Association operating Bupa as wellas all over the world including UK, USA, India, Australia, New Zealand and many othercountries. It provides health insurance, care homes, hospitals and health at work, dental clinicsand health assessments. This report will include strategic direction of Bupa and the developmentwithin the past 5 years. Pestle analysis will also be included in this above assessment. This reportwill also make understand Business Canvas Model. Moreover, company’s strategic capabilitieswill also be the part of this assessment. TASK 11. Strategic direction of Bupa and the development within the past 5 years.Bupa is a health-care organisation which provides effective health and social careservices to the people. In order to satisfy the needs and requirements of leaders, Bupa playsstrategic role. They have intense focus on optimizing the level of satisfaction to customers. Bupawas found in the year 1947 when 17 British provident associations joined together to providehealth care to public. Main purpose of Bupa is provided and supplies the highest quality ofservices to in health care field (Macinko and Harris, 2015). Bupa has contributed a large amountof investment in the area of innovation as they provide highly innovative services to customersas well as to achieve competitive benefits in the market. Bupa has formulated different strategiesin the past 5 years and management of organisation has made many more strategies as well asmodified them as per the changes required by market. The strategies of Bupa are thinking at alarge extent. Here are some strategic plans of Bupa in the last 5 years which are as follows:1
Putting customers in first priority: This is the first and main strategy of Bupa that theyput their customers at first priority. Bupa is giving high satisfaction to customers by supplyingoutstanding experience to them with high quality clinical outcomes.Digital transformation and regular development- Bupa has contributed a large amountof fund in the field of innovation and creation. They make their work easier and faster which willgive more satisfaction to customers as well as employees. They come up with innovative toolsand equipment like clinically-led system and many more. Bupa business plan - Putting their customers on first priority is the first title of Bupa.They developed this strategy with the purpose of supporting the system of commission to use thecrucial resources of public for quality improvement and obtain the best outcomes for consumers.The entire focus of Bupa is on customer's satisfaction rather than on earning profit (Wager, Leeand Glaser, 2017). Bupa resources and funding- Bupa also develops an impressive strategy to aidmodification of the local health care system by the help of dispersion of funding as well as itspeople. This strategy has focus on entire development of health care system for public whichhelp Bupa in building an optimistic brand image in the global market. Expanding into related line of business- This strategy of Bupa focuses on the expansionof services in various other services like dental and digital as per needs and wants of customerswhich in result improve the brand image of company as well as deep connection with consumers.Maximising value through healthcare coordination- Bupa is a trusted coordinator whichis a recognised health care provider across world. They provide efficient and smooth experiencewith optimistic results in patients’ health. By their trustful services, Bupa makes their customershappy and healthy. Therefore, from the above discussion, it is clear that in order to achieve the organisationalgaols and objectives, Bupa is continuously growing its business plans and strategic management.The strategies and plans of business are very effective and efficient. Bupa has now developedtheir infrastructure by giving health and social care services to people. Bupa has invested a largeamount of fund in the area of innovation and creation. They are improving their services andproducts by contributing high amount of fund in innovation. They are maximising value through2
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