Strategic Management Woolworth Australia Analysis 2022

Running Head: STRATEGIC MANAGEMENT 0
Strategic Management
(Student Name)

STRATEGIC MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
PESTLE Analysis............................................................................................................................2
Porter Five Forces Model................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

STRATEGIC MANAGEMENT 2
Introduction
Woolworth is one of the leading companies in the international market. It has biggest
supermarket chain in Australia as well as it is owed by Woolworth Limited. The company as
introduced in the year 1924 with the initial store that is opening in Sydney Imperial Arcade. The
business creates a duopoly marketplace in Australia along with its main rival Coles (Woolworth,
2019). The business has covered approximately 80% of the market share in the country
Australia. Woolworth belongs to the retail industry as well as comprise of more than 14, 0000
retail trades. More than 1.2 million people are employed by the company. It has opened
approximately 3300 stores athwart the country Australia and New Zealand as well as around 850
supermarkets in Australia alone. The financial situation analysis of the company revealed that the
company is under performing over the past years. It might me the attribute within the slide in the
first quarter sales (Woolworth, 2019).
In the following part there will be detailed exploration of the situation in which the corporation
drives that influence on the recital of the company.
PESTLE Analysis
Political Factor: the national government of the country Australia has newly introduced a
rivalry rule that prevent main self-governing rival which include Coles as well as Woolworth in
eradicating the rivalry. Such cumulative of supremacy in the market of such stores has stemmed
into trivial traded harassed to accomplish in the business. Therefore, the political condition of the
country affected the overall retail industry in Australia as well as the performance of the
Woolworth to a certain extent (Richards, Kjærnes and Vik, 2016).
Economic Factor: a failure in market condition of economic crossways the Australia has also
pretentious the recital of the Woolworth meaningfully. In the recent scenario, the decline in the
economic activity in the Australian market as well as News Zealand affected the performance of
the company. Furthermore, the financial indicator such as variation in the money exchange rates
as well as flagging of Australian Dollar has also unfavorably pretentious the Woolworth global
retail operations (Jie and Gengatharen, 2019).