Strategic Marketing Management for Walt Disney: Analysis of Competitors, Porter's Five Forces Model, and Business Level Strategies

Running head: STRATEGIC MARKETING MANAGEMENT
Strategic Marketing Management
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1STRATEGIC MARKETING MANAGEMENT
Executive Summary
The report has helped in the overall internal and external analysis of Walt Disney Company
with the help of the Porter’s Five Forces Model Analysis along with the PESTEL analysis.
The different kinds of competitors in the market has been identified in which the revenue and
the profitability rate have been introduced which has helped in managing the overall
effectiveness of the organization effectively. Moreover, the different types of the strategic
intents along with the business strategic analysis have been done for Disney in which this has
been noticed that the company applies the differentiation strategy which has assisted in
managing the overall effectiveness of the firm.

2STRATEGIC MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
1. A background to the study.....................................................................................................3
2. External Environmental Analysis of Walt Disney.................................................................3
3. Analysis of Key Competitors and Porter’s Five Forces Model Analysis..............................5
3. Business Level Analysis of Walt Disney Film......................................................................8
4. Strategic Intent of Walt Disney..............................................................................................9
5. Conclusion............................................................................................................................10
References................................................................................................................................12

3STRATEGIC MARKETING MANAGEMENT
Introduction
The report helps in the overall analysis of the Disney Company in which the entire
external environmental analysis is required to be performed in an efficient manner.
Furthermore, the different kinds of key competitors along with the five forces analysis is
required to be identified which will help in identifying the different positioning of the other
competitors of Disney in the entire market. The business level strategy analysis of the major
business units of Disney is required to be done which will be essential in analysing the
success of the firm effectively. Lastly, the different merger or acquisitions of Disney is
required to be identified which will be essential for the overall success of the firm in a
positive manner.
1. A background to the study
The Walt Disney Company is the American diversified kind of multinational mass
media and entertainment conglomerate company which is situated at the Walt Disney Studios
in California. The company was founded in the year October 16 in the year 1923 wherein the
areas served by the organization is worldwide. The products which are being sold by the
organization is inclusive of publishing firms, televisions, amusement parks along with the
different web portals. The number of employees working with Walt Disney is 199000 and the
revenue which has been earned by the company is US$55.137 billion which has led to
decrease in the year 2016.
2. External Environmental Analysis of Walt Disney
The external environment analysis is essential to be conducted for Walt Disney which
will be providing the details on the different kinds of political, economic, social,