STRATEGIC MANAGEMENT Case study analysis of “Flying Centre: competing provide lowest air fares” In the current case study an analysis of the current situation, need for change, impact on culture and effectiveness of leadership styles and techniques adopted by the team leaders of Flying Centre will be done. The firm is been growing rapidly in many parts of the world such as Hong Kong, India, US, UK, China, South Africa and New Zealand through its low costs travel services (Flight Centre Limited, 2018).