Strategic Management in Jaguar

This presentation provides an overview of the strategic management of Jaguar company, including the analysis of key elements in the external environment, SWOT analysis, and evaluation of strategic resources and competencies. It also discusses the impact of external factors on the company's performance and the opportunities for growth. The presentation concludes with a summary of the findings and references for further reading.

Strategic Management In JAGUAR


INTRODUCTION
 Strategic management is defined as the continues planning, monitoring and analyzing of the
assessment for an organization which helps in meeting the ultimate objectives of the firm.
 Strategies are one of the great concern for the manager as this helps in planning of various actions
which derives the business towards the growth and sustainable development. This study will be
based on the strategic management of Jaguar company.
 It is the British multinational car manufacturer who manufactures the luxury vehicles

Analysing the key elements and issues within external environment
 External environment considers the factors of the outside environment which impact on
the performance of the business. External factors impacts on the abilities of the Jaguar
companies to achieve its strategic goals and objectives. Various key elements and issues
related to the external factors of the Jaguar company are:
 Political: These issues includes the political instability due to the change in the taxes of
the government. More issues associated with this are corruption and foreign trade policy.
 Economical: These issues are concerned with change in the exchange rate, inflation
rates, interest rates. It effects the economic growth of the country.

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 Social: It includes cultural barriers and change in the lifestyle, tastes and preferences of the people. These
social factors can also be affected according to the change in population growth rate, age distribution,
income distribution.
 Technological: It includes the issues of technology. Technological changes may affects the working
production and efficiency of goods.
 Environmental: These factors are concerned with the issues of scarcity of raw material, carbon footprints
etc.
 Legal: These factors arises the issues of change in the laws and legal procedure of the government.
Changes in legal procedure may effects the prices of goods.

Determine the SWOT analysis of the Jaguar company
 SWOT Analysis helps in identifying the competitive advantages and opportunities of
the Jaguar company. Below is the strengths, weaknesses, opportunities and threats of
the company are as follows:
 Strengths
 Jaguar offers high quality of products and also identifies the strong global brand value.
 Possess strong image of the brand.
 Uses upgraded distribution channel.
 Invests on research and development.
 Jaguar has a very effective brand image and uses a good, crisp quality advertising.

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 Weaknesses
 Limited range of products.
 After the acquisition by TATA, cost cutting leads to labor union.
 Opportunities
 Increasing economies apart from USA and Europe.
 Hybrid models of luxury cars will promote innovative strategies.
 Jaguar can explore more options in SUV segment.
 Threats
 Strong competition from other international luxury automobile brands such as BMW, Audi etc.
 Government policies and rising fuel prices effects the Jaguar company.

Critical evaluation of the strategic
resources and competencies
 Value chain analysis is a strategy tool that is used to analyze internal activities
of the firm. It can be defined as a set of activities that Jaguar industry performs
in order to deliver the valuable product or services to the market. Growth
opportunities can be achieved by the advanced propulsion and adoption of the
traditional automotive technology. Several factors are associated with the value
chain analysis of the Jaguar company. Such factors are described below:
 Inbound logistics helps company in creating the new strategies for discovering
new models.
 Operations are termed as process of implementing such strategies.

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 Outbound logistics is referred as the execution of such logic with the resources
of the Jaguar.
 Marketing and sales is referred as identifying the target market for promotion of
this luxury Jaguar cars.
 Services factor in the Value chain supply helps in offering the services to
customer.
 Procurement of infrastructure.
 Human resource management technological development

Evaluate the strengths and weaknesses
 Jaguar produces the high quality of goods and services to customer. This
establishes the loyal relationship with customers. So effective distribution
channel of the company which is counted as one of the greatest strengths of
the Jaguar.
 This may get effected by the social factor of the external environment as
advertisement and promotion aids the cost to the production.
 Media views of the Jaguar industry and technology of the company which may
gets affected by the social perspectives of the external business factor

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CONCLUSION
 From the above study, it can be concluded that strategic management leads to the
sustainable development of the Jaguar Land Rover. It has been also discussed that
proper implementation of the effective strategies within the firm promotes the
opportunities and higher profits.
 Also, this study has provided the impact of External factors on the performance of the
Jaguar car manufacturing industries. The report will provide various factors that are
responsible for the companies' growth.
 However, SWOT analysis of the company has been used to analyses the competitive
advantages and considering various weaknesses of the firm along with more future
opportunities.

REFERENCES
 Anca, M. and Andreea, N.N., 2018. How Can Companies Adapt to the Growing
Competition?. Ovidius University Annals, Economic Sciences Series. 18(1). pp.320-325.
 Vamsi, V.S.P. and Vamsi, V.S.P., 2019. Creativity, Innovation & Trends in Global Automobile
Manufacturing. International Journal. 5. pp.10-18.
 Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management. Sage.