Strategic Management in Jaguar

Strategic Management In JAGUAR
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INTRODUCTION
 Strategic management is defined as the continues planning, monitoring and analyzing of the
assessment for an organization which helps in meeting the ultimate objectives of the firm.
 Strategies are one of the great concern for the manager as this helps in planning of various actions
which derives the business towards the growth and sustainable development. This study will be
based on the strategic management of Jaguar company.
 It is the British multinational car manufacturer who manufactures the luxury vehicles

Analysing the key elements and issues within external environment
 External environment considers the factors of the outside environment which impact on
the performance of the business. External factors impacts on the abilities of the Jaguar
companies to achieve its strategic goals and objectives. Various key elements and issues
related to the external factors of the Jaguar company are:
 Political: These issues includes the political instability due to the change in the taxes of
the government. More issues associated with this are corruption and foreign trade policy.
 Economical: These issues are concerned with change in the exchange rate, inflation
rates, interest rates. It effects the economic growth of the country.

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 Social: It includes cultural barriers and change in the lifestyle, tastes and preferences of the people. These
social factors can also be affected according to the change in population growth rate, age distribution,
income distribution.
 Technological: It includes the issues of technology. Technological changes may affects the working
production and efficiency of goods.
 Environmental: These factors are concerned with the issues of scarcity of raw material, carbon footprints
etc.
 Legal: These factors arises the issues of change in the laws and legal procedure of the government.
Changes in legal procedure may effects the prices of goods.