Strategic Management for Batlow Apples in the International Market

Strategic management
10/14/2018
Batlow Apples

Strategic management 1
Executive Summary
Strategic management includes the formulation and implementation of the major goals and
initiatives that are taken by the top level management of the company on behalf of their owners.
The aim of this report is to understand and appreciate the strategy implementation for the
selected company in Assessment 1. This report is the continuation of the previous assessment
which is based on Batlow Apples, Australia. The findings of the report include the identification
of the international opportunities for the company. The company has the opportunity in the
market of India where people are becoming health conscious. This paper also talks about the
international strategies that the company follows in the market. These strategies include global
strategy, transnational strategy and multi-domestic strategy. The mode of entry that has been
selected by the company also matters a lot for the company due to which the discussion related
to the most appropriate and inappropriate mode of entry has been done. This includes exporting
as the appropriate mode of entry and franchising as the inappropriate mode of entry. In the end,
the recommendation related to the selected market for the company has been done.

Strategic management 2
Contents
Introduction......................................................................................................................................3
Australia Agribusiness sector..........................................................................................................4
International opportunities for Batlow apples.................................................................................5
Demographic profile....................................................................................................................5
Growth in agribusinesses.............................................................................................................6
The rise in expansion opportunities.............................................................................................6
International strategies.....................................................................................................................6
Multi-domestic strategy...............................................................................................................6
Global strategy.............................................................................................................................7
Transnational strategy..................................................................................................................7
Mode of market entry......................................................................................................................7
Appropriate mode of entry- Exporting........................................................................................8
Inappropriate mode of entry- Franchising...................................................................................8
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Strategic management 3
Introduction
In the current era, the companies need to implement the strategies which are required to survive
in the competitive market across the world. Moreover, these strategies are linked to the growth of
the business across the world. The report is based on the Batlow Apples which was already taken
in the previous assessment. The company has a huge presence in the market of Australia and
customers can easily access the products through supermarkets and greengrocers (Batlow, 2018).
This report will talk about the growth of Australia's agribusiness sector. This leads to the
opportunities for the business in other markets across the worlds which are discussed with the
international strategy that is implemented by the company. The entry modes that are appropriate
or inappropriate are discussed with the future suggestion for the chosen market. The market
where the opportunities for the company are available in India.