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Strategic Management : Sample Assignment

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Added on  2021-04-16

Strategic Management : Sample Assignment

   Added on 2021-04-16

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Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the StudentName of the UniversityAuthor’s note
Strategic Management : Sample Assignment_1
1STRATEGIC MANAGEMENTContents1. Introduction..................................................................................................................................31.2 Back ground of the company: Wesfarmers...........................................................................32. Internal and external business environment................................................................................43.1 Business strategy.......................................................................................................................73.2 Functional strategy.....................................................................................................................73.3 Corporate strategy......................................................................................................................74.1 Competitive Advantage.............................................................................................................74.2 Sustainability.............................................................................................................................85. Leadership in the company..........................................................................................................86. Organsiation structure..................................................................................................................87. Conclusion...................................................................................................................................9Reference list:................................................................................................................................10
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2STRATEGIC MANAGEMENTExecutive summary This assignment is undertaken to understand the basic concepts of strategic management. Someof the concepts include internal and external environment analysis, leadership strategy, businessstrategies, functional strategies and operational strategies. The assignment also explores theconcepts of corporate structure and sustainability. In order to complete the study Wesfarmersorganisation has been chosen.
Strategic Management : Sample Assignment_3
3STRATEGIC MANAGEMENT1. Introduction Any business organisation operates under several circumstances and factors which resultin the success or failure of the business. Achieving the objectives leads to the success of thebusiness. Depending on the values and the principles of the company the objectives are set. Theprocess of strategic management is important in an organisation as it ensures proper organisationof the function, business and corporate operations of the business (Wheelen et al., 2017)Strategic management can be defined as the growth and incorporate of the plan for performingthe functions of the business on a daily basis. The most basis strategic management decision thathas to be taken is to lay down the foundation of the company with the help of a mission and avision statement which will be followed by aims and objectives. Depending on all of thesefactors the management of a business organisation formulates policies and devices rules whichwill help the company reach its goal (Hill et al., 2014).1.2 Back ground of the company: Wesfarmers Established as Western Australian farmers' cooperative, in 1914, the organisation hasemerged as one of the largest conglomeratesin Australia. The company has a diversified productline - there are a plethora of services that operate under the organisation for example: coalandenergy, several retail store formats home improvement; stationery items; department stores; theris also an industrials division with businesses in chemicals, fertilisers and industrial safety items.Retail is one of the major sections of the brands. Apart from being one of the largest organisation sit is also one of the largest employers ofAustralia with around 220,000 employees the company also has shareholder base ofapproximately 530,000(Wesfarmers.com.au, 2018).
Strategic Management : Sample Assignment_4

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