Strategic Management Assignment : Bristol Cars Limited
Added on 2021-02-19
13 Pages4085 Words82 Views
|
|
|
IndividualManagement ReportCW1
EXECUTIVE SUMMARYThis is the report which mainly provides detail explanation about the meaning andconcept of strategic marketing. Along with this is the report consist of importance of strategicmarketing which leads towards the business operations in an effective manner. It is themarketing strategy which assist in developing effective action plan which help in attainingorganisational goals and objectives positively. In this report, Bristol Cars Limited is chosen asthe base company which mainly deals in manufacturing in automotive sector. After examiningtheir current market profitability, company decides to launch “Driverless car” within the marketof Argentina. It is the report categorised into is various parts which includes an analyses ofmicro environmental factor so that management team of the company will be able to identifytheir threats and opportunities in Argentina. Apart from this, there are various entry options usedby managers of Bristol Cars Limited such as Joint venture, Merger & Acquisition and manymore. There is a section which includes market segmentation and targeting which is used byBristol Cars Limited so that they can provide there services and products at the market ofArgentina. At last different marketing strategies are included in this report which assist inattaining competitive advantage at new marketplace.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4PESTLE.......................................................................................................................................4Market entry mode......................................................................................................................6Market Segmentation..................................................................................................................7Porter's generic strategy..............................................................................................................8CONCLUSION................................................................................................................................9REFERENCE.................................................................................................................................10
INTRODUCTIONStrategic marketing define as a set of various activities which is performed byorganisation in order to differentiate itself at the marketplace. With the assistance of thiscompany will be able to create value of the goods and services provided by them to theircustomers. Along with this strategic marketing assist in examining the requirements anddemands of their target market so that they can make effective decisions which assist inenhancing their success rate (Adelino, Schoar and Severino, 2012). In the present report, BristolCars Limited is chosen as the base company which is a United Kingdom based automotivevehicle company. They perform various business operations which is accompanying withmanufacturing & trading of luxury cars which is hand-built. Management team of Bristol CarsLimited decides to expand their business functions by introducing “Driverless car” within themarket of Argentina. In this report discussion has been made on an analysis of various threats &opportunities available at the marketplace of Argentina,. This is done with the help of PESTLEanalyses of the country. Apart from this, various entry modes are going to be examined in thisreport which will assist them in different ways. MAIN BODYIt has been examined that Bristol Cars Limited is a automotive company which is basedin UK and decides to do a business expansion so that they can grab various opportunitiesavailable at the marketplace. For this, managers of the company chose Argentina as it is thecountry which have wide range of scope in the sector of automotive. In the present context,company wants to make business expansion with the help of new and innovative technologywhich is Driverless cars. In such types of cars, driver just need to enter the destination andprovide command according to their requirements. In addition to this, it also includes chargingfacility where driver need to charge it rather then filling the fuel in it. But it is also required forthe company to examine and analyse the macro environmental elements which highly affects thebusiness functions in both positive and negative manner. For this, managers of Bristol CarsLimited use PESTLE framework (Ang, Benischke and Doh, 2015).PESTLEIt is define as an effective framework which mainly focuses on all the external elementswhich affects the business functions of an organisation. With the assistance of this, Bristol Cars
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Marketing for Bristol Cars Limited in Argentinalg...
|18
|4915
|52
Strategic Marketing Assignment - Bristol Cars Limitedlg...
|14
|4799
|144
Assignment on Strategic Marketing of Arrivallg...
|15
|4916
|85
(Doc) Strategic Marketing Assignmentlg...
|12
|3503
|270
Strategic Marketinglg...
|16
|737
|96
Strategic Marketing Assignment - McLaren Automotivelg...
|15
|4594
|153