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Report on Strategic Management of Organisation in Malaysia

   

Added on  2020-06-04

11 Pages3261 Words52 Views
STRATEGICMANAGEMENT

Table of ContentsINTRODUCTION ..........................................................................................................................1TASKS ............................................................................................................................................1A) ................................................................................................................................................1B).................................................................................................................................................2C).................................................................................................................................................3D).................................................................................................................................................4E) ................................................................................................................................................5F) ................................................................................................................................................6CONCLUSION ...............................................................................................................................7REFRENCES ..................................................................................................................................8.........................................................................................................................................................8

INTRODUCTION The manager of an organisation is responsible for strategic management activities, thishelps to improve performance and competitive advantage for their industry. This is all aboutdescription and identification of strategies that are useful for organisational growth. Strategicmanagement is an activity of formulating, implementing and evaluating functional decisions thathelps an organisation to attain its objectives and goals (David, 2011). It is an continuous processused by an industry to maintain their competitive advantage. Every organisation is concern abouttheir market position. The report content study about three different organisations that are placedin Malaysia. The major purpose of FAREEDA, OLD TOWN WHITE COFFEE, CROCS is tomaintain competitive advantage across the country. FAREEDA is a brand name, they produceand sell exclusive scarves and shawls. Their basic aim is to expansion of business atinternational level. OLD TOWN COFFEE is famous for providing roasted coffee with the use oforiginal method. They ensure that every cup of coffee give same taste to consumers. CROCS isleading company, they produce innovative footwear for men, women and children. Their majorstrength is to offers a huge portfolio of every season goods.TASKS A) The basic state of affairs of business strategy is to find out competitive advantage inwhich firm can compete with other organisation who are available at the market place. Businessstrategies that are design by an organisation are helpful in achieving sustainable competitiveadvantage. Porters' Generic business model are followed by the organisation which aresuccessful in attaining competitive advantage for Fareeda. Porters Generic Model constitute of four major strategies which involves cost leadership, costfocus, differentiation leadership, differentiation focus. In market and industry segments costleadership and differentiation strategies lead to competitive advantage. These models aredescribe as below: Cost leadership : The basic objective of this strategy is to become the lowest costoperator in firm. There are lots of completion available at market place for a single product,every firm wants to achieve high profit position (Dezsö and Ross, 2012). Fareed mainly focusestowards providing best and quality services at very low price then the pricing strategies adopted1

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