Strategic Management

S T R A T E G I C
M A N A G E M E N T
B A N G & O L E F S U M

INTRODUCTION
• There is explanation about the Porter’s generic model in context of Bang
and Olefsum company.

PORTER S GENERIC’
MODEL
• According to Porter, there are four types of strategies followed by different
companies in their business-strategy. Some of these are cost leadership,
differentiation, focus and this is divided into differentiation focus and cost
focus. This model is explained below -

CONT...
Generic model of porter: Bang and Olefsum is an organisation that runs
supermarket chain and offers different products at the same place. The
generic model of Porter has basic three major components that gives right
direction to the organisation in dealing with current situation of market. The
three components of this model are helpful for company to know how to
target customers effectively.