Strategic Management Case Study Analysis

BMP6002
Strategic Management
Strategic management case-study analysis
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Table of Contents
A critical assessment of the process used by organisations to determine their strategy.............3
An evaluation of the critical models and tools used by organisations to determine their
strategy........................................................................................................................................5
An application of these tools to a real organisation ...................................................................5
Critically appraise the importance of change management based on the complexity of the
transformation process, its costs, risks and sustainability ..........................................................8
CONCLUSION .............................................................................................................................11
REFERNCES:................................................................................................................................12
Books and Journals:..................................................................................................................12

Introduction
Every companies make a plan for their sustainable growth but many times their expected
goals are not met with the actual performance. It is noticed that why companies face these
differences (Stoyanova, 2018). It is identified that they are lack in making strategies and
importantly they don't know that how they can manage them. Strategic management is the key
source from which organisation can achieve their gaols and objectives. It is the important process
in which organisation take a support from this process to handle and control all the situations in
the operations and functions. In this context, Unilever is undertaken for analysing the impact of
strategic management. This report shows that strategic management helps in dealing with
implementation of change in organisation.
A critical assessment of the process used by organisations to determine their strategy
Strategic management
Strategic management is the process that helps to manage the all strategies that are made
by company in order to achieve their goals and objectives. It is very important for Unilever
because they regularly made their strategies so that their short term as well as long term goals
can be achieved easily (Edmondson, 2018). In strategic management process, manager always
make sure that all resources and capabilities are matched with the decided strategy so that
deviations can be mange by organisations. It helps in overall growth and sustainable survival. It
is identified that it can be make more effective if Unilever followed a systematic process of
strategic management.
Strategic management process
It has some steps that well explained for understanding the process that are mentioned
below:

Strategic objectives and analysis
It is the first stage in which Unilever firstly set their objectives and goals in their strategy.
Every strategy has made only for accomplishment of certain goals and objectives. If they have
not any goals then their strategy becomes useless. In simple words, if they do not set their
destination then the path become useless (Abou-Moghli, 2018). After setting the goals, Unilever
analyse the environment, culture etc. They are also focus on strategic choice in which they will
be make sure that what type of strategies they made. They can be business level and corporate
level, it becomes very important for deciding the way that how they can achieve their objective.
Strategic formulation
It is the second step in which Unilever need to formulate strategy so that they can achieve
their desired target and gaols. It is the process in which Unilever allocate all resources that they
are needed for accomplishment of gaols and objectives. It is very necessary because Unilever set
their path in such a way that helps in sustainable development and growth. Strategic formulation
focuses on meeting all the requirements that are necessary to acquired whether they are monetary
Illustration 1:
https://www.aamc.org/services/member-capacity-
building/diversity-and-inclusion-strategic-
planning-toolkit